---
title: "Research: Consumer Insights Tracker"
ocid: "ocds-h6vhtk-05ce51"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ce51"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ce51.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ce51.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2026-02-26"
---

# Research: Consumer Insights Tracker

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-h6vhtk-05ce51

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05ce51.json)

## Summary

The Food Standards Agency (FSA), a central government public authority, has completed a procurement process for the "Research: Consumer Insights Tracker." Located at York, United Kingdom, the buyer is pursuing research and development consultancy services to gather consumer insights. The procurement was conducted through an open procedure, resulting in the award dated 26 February 2026, with the contract period stretching from 1 April 2026 to 31 March 2029. The project entails conducting monthly surveys, evolving since its inception during the Covid-19 pandemic in April 2020, for a total gross value of £262,800. Interested businesses had until 17 November 2025 to submit tenders, with YouGov Plc ultimately being awarded the contract.

The contract's focus on consumer insights presents growth opportunities for businesses specialising in research and development services. Firms with capabilities in comprehensive project management, including recruitment and logistics, can benefit significantly. While YouGov Plc, a large firm, secured the contract, the tender attracted four bids from SMEs, underlying competitive prospects for smaller enterprises to engage with similar future tenders. The process leveraged electronic submissions via the Atamis system, ensuring accessibility for technology-oriented firms and facilitating participation from businesses adept at innovative data collection methodologies within the UK.

## Notice

The Food Standards Agency (FSA) has awarded a contract for the delivery of the Consumer Insight Tracker. The FSA has been conducting monthly surveys with consumers (the Consumer Insights Tracker) since the start of the Covid-19 pandemic in April 2020. The surveys have evolved over time to meet emerging needs. The contract will deliver the FSA's Consumer Insights Tracker for the next 3 years (with annual break clauses). The supplier will be responsible for all aspects of the project, including recruitment, sampling, logistics and project management.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/017265-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Feb 2026 |
| Submission deadline | 17 Nov 2025 |
| Future notice date | Not specified |
| Award date | 19 Dec 2025 |
| Contract period | 31 Mar 2026 - 31 Mar 2029 |
| Recurrence | 2028-10-01 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £219,000 |
| Lots value | £219,000 |
| Awards value | £211,200 |
| Contracts value | £219,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 79300000 - Market and economic research; polling and statistics
- 79310000 - Market research services
- 79315000 - Social research services

## Release History

- 26 Feb 2026 at 12:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/017265-2026
- 19 Jan 2026 at 17:22 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/004537-2026
- 16 Oct 2025 at 15:41 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/066051-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/017265-2026
  26th February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/004537-2026
  19th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/066051-2025
  16th October 2025 - Tender notice on Find a Tender

## Notice URLs

- https://health-family.force.com/s/Welcome
- https://www.food.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ce51. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ce51.json.