---
title: "Anholt Nation Brands Index 2025"
ocid: "ocds-h6vhtk-05cedf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05cedf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05cedf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05cedf.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-10-17"
---

# Anholt Nation Brands Index 2025

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05cedf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05cedf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05cedf.json)

## Summary

The British Tourist Authority, operating as VisitBritain/VisitEngland, is the contracting authority for the procurement process titled "Anholt Nation Brands Index 2025." This procurement, which falls under the industry category of services, specifically economic research services, was conducted using a direct procurement method "Below threshold - without competition." The procurement process has reached the award stage and is marked complete, with contracts active from 18th June 2025 to 31st December 2025. Headquartered in Birmingham, United Kingdom, VisitBritain selected EARTHSPEAK LTD, trading as Anholt & Co, as its supplier. The total contract value is £60,000, and the project adheres to the special regime, "lightTouch," under the legal basis of UKPGA 2023/54.

This contract award presents significant growth opportunities for businesses specialising in economic research services, particularly those with capabilities to manage proprietary surveys. It is an ideal prospect for companies like EARTHSPEAK LTD that are skilled and experienced in delivering specialised survey solutions. While this specific opportunity was awarded without competition, the nature of such projects suggests potential future engagements in similar tenders for businesses offering innovative methodologies or unique research insights. Enterprises aiming to align with public authorities in initiatives to measure and enhance nation branding would find ventures like this beneficial for expanding their service portfolio and forging long-term governmental partnerships.

## Notice

The Anholt Nation Brands Index 2025 is a unique proprietary survey and Earthspeak are the sole supplier who can deliver the survey.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/066327-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Jun 2025 |
| Contract period | 17 Jun 2025 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EARTHSPEAK LTD T/A ANHOLT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311400 - Economic research services

## Release History

- 17 Oct 2025 at 12:50 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/066327-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/066327-2025
  17th October 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.anholt.co/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05cedf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05cedf.json.