---
title: "Food and Drink Expo 13 - 15 April 2026"
ocid: "ocds-h6vhtk-05d072"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d072"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d072.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d072.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-10-21"
---

# Food and Drink Expo 13 - 15 April 2026

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-05d072

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d072)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d072.json)

## Summary

The procurement process for the "Food and Drink Expo 13 – 15 April 2026" has been completed by the Welsh Government, specifically the Corporate Procurement Services based in Cardiff. This contract pertains to the services industry and involves purchasing stand space at the Food and Drink Expo, occurring at the NEC in Birmingham from 13th to 15th April 2026. The procurement stage is in the Award phase as of 21st October 2025 with the contract running from 1st November 2025 to 30th April 2026. The procurement method used was a direct award, under the "Below threshold - without competition" category, due to its specialised nature. William Reed Ltd, based in West Sussex, has been awarded the contract to manage the UK exhibition space under the "Farm Shop and Deli" show theme.

This tender provides noteworthy opportunities for companies specialising in the exhibition and event management sector, particularly those with a focus on food and beverage products. Businesses well-suited to compete for similar opportunities would be those with experience in managing large-scale exhibitions and providing integrated services that enhance brand visibility at international expos. The procurement's structure caters to service providers with the capability to deliver bespoke exhibition solutions, allowing for exposure within influential industry gatherings. Moreover, companies aiming to expand their portfolio in collaboration with government projects or aspiring to increase their presence in the UK market would benefit significantly from such opportunities.

## Notice

Welsh Government Food Division to purchase stand space at the Food and Drink Expo. The event is being held at the NEC in Birmingham from 13 - 15 April 2026. Welsh Government, under the Food and Drink Wales brand, has a long association with the event. It is proposed that our exhibition space will be within the Farm Shop and Deli show in April 2026. William Reed Ltd manages all the space allocated to UK businesses and is the sole provider of exhibition space for the event.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/066982-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Oct 2025 |
| Contract period | 1 Nov 2025 - 30 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £101,342 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WILLIAM REED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79900000 - Miscellaneous business and business-related services

## Release History

- 21 Oct 2025 at 09:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/066982-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/066982-2025
  21st October 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://gov.wales
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d072. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d072.json.