---
title: "Overseas Market Development - South East Asia"
ocid: "ocds-h6vhtk-05d337"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d337"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d337.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d337.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SHEFFIELD HALLAM UNIVERSITY"
published: "2026-02-23"
---

# Overseas Market Development - South East Asia

Buyer: SHEFFIELD HALLAM UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-05d337

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d337)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d337.json)

## Summary

The procurement process involves Sheffield Hallam University awarding a contract to Nation Pride SDN BHD for overseas market development in South East Asia, particularly focusing on Malaysia. This direct award contract, justified by the extreme urgency for continuity, addresses critical services such as student recruitment, admissions support, marketing, and compliance management. Occurring at the Award stage, the process commenced on 12 February 2026 and spans until 4 November 2027, with possible extensions. The industry category involves services from the education sector, aiming to bolster SHU's strategic objectives in the region.

This tender offers significant opportunities for businesses specialising in educational consultancy, international student recruitment, and compliance services. Firms that excel in management frameworks and have experience in the South East Asian market, particularly Malaysia, will find this contract aligns well with their expertise. Suppliers capable of delivering extensive market development, strategic partnership support, and alumni network management stand to grow by ensuring compliance with UK regulations. The procurement method, though limited to Nation Pride SDN BHD in this instance, highlights the potential for future competitive tender processes, inviting other qualified businesses to demonstrate similar capabilities.

## Notice

Market Development Overseas to support Sheffield Hallam University's strategic objectives in Malaysia and the South East Asia region, Scope of work: 1. Student Recruitment, Admissions, Conversion & Support of UKVI Compliance 2. Marketing, Market Research and Intelligence, analysis of Opportunities and Local Advice 3. Market Development 4. Partnership Support 5. Applicant and Recruitment Consultant and Partner Relationship Management 6. Events Management, Logistics and Visit Support 7. Identification and Development of new Business Opportunities 8. Alumni Network Management in The Territories 9. Ensuring Compliance with all Relevant External (UK) Requirements and Law Relating To International Student Recruitment, Collaborative Partnerships and Consultancy Activities, but Not limited To Compliance With: UKVI, QAA, Fraud, Bribery and Corruption Legislation, Data Protection Legislation, Equalities, Human Trafficking and Modern Slavery. 10. Management of Enquiry, Admission and Customer Relationship Processes.

### Procurement Information

Sheffield Hallam University intends to award a contract for specialist admissions and risk management services to its existing supplier, Nationpride. These services are critical to business continuity, income generation, and operational risk management, requiring extensive training, experience, and trust in the provider. While a small number of suppliers could potentially offer similar services, the University considers that continuity with the current provider represents the most appropriate and low-risk option at this time, ensuring stability in the delivery of these complex functions. The contract will be established as a short-term arrangement of two years, allowing time for further market engagement and assessment of supplier capability. This approach ensures uninterrupted delivery of critical services while enabling the University to prepare for a future competitive tender process. Direct award justification must be 'Extreme and unavoidable urgency' if supplier identifier and identification register combination has not been registered

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/015989-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Oct 2025 |
| Contract period | 12 Feb 2026 - 4 Nov 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,893,672 |
| Contracts value | £1,893,672 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHEFFIELD HALLAM UNIVERSITY |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 1WB |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATION PRIDE |

## CPV Codes

### Divisions

- 98 - Other community, social and personal services

### Codes

- 98900000 - Services provided by extra-territorial organisations and bodies

## Release History

- 23 Feb 2026 at 11:22 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/015989-2026
- 29 Jan 2026 at 08:49 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/007815-2026
- 24 Oct 2025 at 10:23 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/068118-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/015989-2026
  23rd February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/007815-2026
  29th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/068118-2025
  24th October 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.nation-pride.com
- http://www.shu.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d337. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d337.json.