---
title: "Provision of Email Marketing Platform / Tool"
ocid: "ocds-h6vhtk-05d3ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d3ce"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d3ce.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d3ce.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MERSEYTRAVEL"
published: "2025-10-27"
---

# Provision of Email Marketing Platform / Tool

Buyer: MERSEYTRAVEL  
Current stage: Award  
OCID: ocds-h6vhtk-05d3ce

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d3ce)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d3ce.json)

## Summary

The procurement process involves Merseytravel, a public authority in the sub-central government sector, located in Liverpool, United Kingdom. This contracting authority has recently completed the tender phase for the provision of an Email Marketing Platform / Tool. The contract, valued at £106,075.54 excluding VAT, has been awarded to GRANICUS-FIRMSTEP LIMITED, and will commence on December 1, 2025, running through November 30, 2028, with an option to extend up to two additional years until November 30, 2030. This procurement falls under the category of IT services, focusing on consulting, software development, internet, and support, conducted through a limited competition method below the threshold. Key documents were published on October 27, 2025.

This tender offers substantial opportunities for businesses specialising in IT services, particularly those experienced in developing and supporting digital marketing platforms. Businesses looking to grow in the technology consultation sector would be well-suited to compete in similar future tenders of this nature. The procurement method indicates limited competition, presenting feasible entry chances for small to medium enterprises (SMEs) familiar with providing bespoke technological solutions. Engaging with it opens avenues for further collaborative ventures with public authorities in innovative digital solutions across the UK.

## Notice

Merseytravel is seeking a new hosted email marketing platform with the features outlined in the tender documents to replace the existing system. The contract for the new solution will be awarded for a period of 3 years, with an optional extension of up to 2 additional years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068384-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Oct 2025 |
| Contract period | 1 Dec 2025 - 30 Nov 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £106,075 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MERSEYTRAVEL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1BP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GRANICUS-FIRMSTEP |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 27 Oct 2025 at 08:15 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/068384-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/068384-2025
  27th October 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://granicus.com/uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d3ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d3ce.json.