---
title: "Visit Sunderland Tourism Campaign"
ocid: "ocds-h6vhtk-05d3f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d3f0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d3f0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d3f0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2025-10-27"
---

# Visit Sunderland Tourism Campaign

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05d3f0

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## Summary

Sunderland City Council has completed the procurement process for a marketing campaign titled "Visit Sunderland Tourism Campaign" under its 10-year tourism strategy. This project aims to celebrate the city's diversity and strengths across sports, music, food, culture, and heritage, with activities extending to spring 2026. The contract was awarded to DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITED, a Newcastle Upon Tyne-based SME. The procurement process, which followed a limited, below-threshold competition method, culminated in a contract worth £73,200 signed on 29th September 2025. The services fall under the business services category and will support promotional activities centred around Sunderland's major events and seasonal happenings, enhancing tourism appeal.

This tender presents significant opportunities for businesses specialising in creative marketing and event promotion. With a focus on tourism, companies with expertise in cultural event marketing, visitor engagement, and campaign management would be well-positioned to contribute successfully. SMEs similar to DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITED might find this contract beneficial for expanding their portfolios and enhancing their visibility within this strategic industry. This campaign holds potential for businesses looking to play a role in growing Sunderland's tourism sector, leveraging their innovative marketing solutions to attract and engage visitors effectively.

## Notice

Award Notice - Under Threshold As part of the Council's 10-year tourism strategy, developed with partners and launched in May 2025, the Council are delivering a series of themed campaigns aligned to major events and seasonal activity - celebrating the diversity and strengths of the city. These campaigns highlight sport, music, food, culture and heritage, with activity running through to spring 2026. The Council requires a agency support to develop a targeted, creative campaign that engages visitors - and encourages them to make the most of their time in Sunderland.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068449-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Sep 2025 |
| Contract period | 5 Oct 2025 - 30 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £73,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3AA |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIFFERENT NARRATIVE INTEGRATED MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 27 Oct 2025 at 10:46 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/068449-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/068449-2025
  27th October 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.differentnarrative.com/allin/
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.sunderland.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d3f0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d3f0.json.