---
title: "C1349 BTA2167 Audience & Product Research"
ocid: "ocds-h6vhtk-05d520"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d520"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d520.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d520.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-10-28"
---

# C1349 BTA2167 Audience & Product Research

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05d520

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## Summary

The British Tourist Authority, trading as VisitBritain/VisitEngland, has successfully completed a procurement process for “C1349 BTA2167 Audience & Product Research” under the industry category of market research services. This service-oriented procurement, identified as a call-off contract award, was conducted through a limited procedure under the Crown Commercial Services framework agreement RM6126. The contract covers both UK and international locations and was awarded without prior publication of a call for competition. The award stage was marked as complete on 28th October 2025, with the contract being signed on 13th October 2025. The buying organisation is based in Birmingham, UK.

This procurement presents significant opportunities for businesses involved in market research services, particularly those comfortable with framework agreements and specialising in audience and product research. The opportunity was open to further competitive bidding, attracting four bids in total. Kubi Kalloo, a London-based SME, secured the contract with a value of GBP 173,765, and has also subcontracted a portion of the work to handle data hosting within the UK. Companies with strengths in providing research insights and services, especially those set to operate without extensive advertising or open competition phases, would find similar opportunities beneficial for business growth.

## Notice

Audience & Product Research

### Lot Information

Lot 1

Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

### Procurement Information

Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068917-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £173,765 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG31 Birmingham |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KUBI KALLOO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 28 Oct 2025 at 12:06 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/068917-2025

## Notice URLs

- http://www.gov.uk/courts-tribunals
- https://visitbritain.force.com/s/Welcome
- https://www.visitbritain.com/en

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d520. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d520.json.