---
title: "Smoke Free Generation"
ocid: "ocds-h6vhtk-05d5f3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d5f3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d5f3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d5f3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LINCOLNSHIRE COUNTY COUNCIL"
published: "2025-12-12"
---

# Smoke Free Generation

Buyer: LINCOLNSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05d5f3

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## Summary

Lincolnshire County Council, in collaboration with the Office for Health Improvement and Disparities, is advancing a public health initiative titled "Smoke Free Generation." This contract, under the Health Care Services (Provider Selection Regime) Regulations 2023, aims to enhance local smoking cessation services as part of a national effort to support smokers in quitting. The procurement falls within the health services industry category and is targeting improvements in local stop smoking interventions. This project is located in Lincoln, UK, with the current procurement stage being the award phase. The contract has been awarded to Thrive Tribe Ltd and commences on 1st October 2025, concluding on 31st March 2026, with a potential extension until September 2026. The total contract value is £388,090.00, ensuring that targeted local health initiatives can continue receiving vital support.

This tender opportunity provides significant prospects for businesses specialising in health services, particularly in the domain of smoking cessation programs. Firms with expertise in innovative health solutions, service integration, and evidence of social value will find this contract particularly beneficial. The procurement method employed is a limited award procedure without prior publication of a call for competition, allowing for direct awards through a well-defined assessment of existing providers by Lincolnshire County Council. Businesses with a robust track record in improving public health outcomes, reducing health inequalities, and financial efficiency stand a strong chance to contribute to this legislative objective and establish themselves as key players in the public health domain.

## Notice

The Prime Minister announced a national vision for a 'Smokefree Generation', supported by the publication of the command paper Stopping the Start: Our New Plan to Create a Smokefree Generation. As part of this initiative, a significant funding programme was introduced to help current smokers quit, providing additional annual investment to strengthen local stop smoking services. Lincolnshire County Council entered into a grant agreement with the Office for Health Improvement and Disparities (OHID) to support this ambition. The funding is being used to enhance locally commissioned smoking cessation services, while ensuring that existing public health grant allocations for these services are maintained.

### Lot Information

Lot 1

The Council intends to award this contract to the incumbent provider via the Direct Award C route under PSR Contract Title: Smoke Free Generation Name of Incumbent: Thrive Tribe Ltd Description of Service: The Smoke Free Generation (SFG) grant is a national initiative aimed at accelerating progress towards a smokefree future. In Lincolnshire, the primary objective of this service is to significantly increase the number of individuals who initiate a quit attempt or set a formal quit date through targeted smoking cessation support. Approx. lifetime value of contract: PS388,090.00 This contract will run for an initial period of 6 months between 1st October 2025 to 31st March 2026, with the option to extend by a further period of 6 months to 30th September 2026 should SFG funding be confirmed beyond 31st March 2026 to allow for the consultation to be completed, to further inform future Council decision making. Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health. Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 ("PSR"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs. A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:- * Quality and innovation * Value * Integration, collaboration and service sustainability * Improving access, reducing health inequalities and facilitating choice * Social value

### Procurement Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by 10th November 2025. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082570-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £388,090 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LINCOLNSHIRE COUNTY COUNCIL |
| Locality | LINCOLN |
| Post town | Lincoln |
| Postcode | LN1 1YL |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF3 Lincolnshire |
| ITL 3 | TLF30 Lincolnshire CC |
| Local authority | Lincoln |
| Electoral ward | Carholme |
| Westminster constituency | Lincoln |
| Delivery location | TLF3 Lincolnshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THRIVE TRIBE |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 12 Dec 2025 at 15:03 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/082570-2025
- 29 Oct 2025 at 10:39 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/069257-2025

## Notice URLs

- https://www.lincolnshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d5f3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d5f3.json.