---
title: "Stop Smoking, Feel Better - Multimedia Public Health Education Campaign"
ocid: "ocds-h6vhtk-05d66d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d66d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d66d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d66d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "EAST SUSSEX COUNTY COUNCIL"
published: "2025-11-03"
---

# Stop Smoking, Feel Better - Multimedia Public Health Education Campaign

Buyer: EAST SUSSEX COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05d66d

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## Summary

East Sussex County Council, a public authority in the United Kingdom, has recently awarded a contract to ESKIMOSOUP LIMITED for a public health education campaign titled "Stop Smoking, Feel Better." This initiative, part of the South East Smokefree Alliance, aims to create a smokefree South East region by 2030. The project falls under the services category, specifically business services including law, marketing, consulting, recruitment, printing, and security. Contracting was conducted through a direct award, finalised on November 3, 2025, with the contract running from November 17, 2025, to November 16, 2026, and potential extensions up to 2029. The campaign will be rolled out in phases across several regions in the UK, particularly focusing on the South East, with key deliverables occurring in Autumn 2025 and Spring 2026.

This procurement offers significant business growth opportunities, particularly for firms in the marketing, consulting, and multimedia production sectors. SMEs with capabilities in strategic public health campaigns may find this contract particularly beneficial due to the focus on multi-channel public health communication. ESKIMOSOUP LIMITED, being the sole supplier due to possessing exclusive intellectual property rights to the campaign's content, has set a precedent for businesses to aim for significant involvement in public health ventures through innovation and IP development. Businesses looking to engage in similar contracts should focus on developing unique solutions and strategic partnerships with public health organizations to provide targeted and effective communication strategies that can leverage ongoing public health objectives.

## Notice

East Sussex County Council are intending to award a contract on behalf of The South East Smokefree Alliance. The South East Smokefree Alliance are local authorities, directors of public health, healthcare professionals, sector experts and advisors - coming together with a strategic aim to make the South East a smokefree region by 2030 (see their website https://www.quittogetherlivebetter.com/about-us/). The Alliance is funded by 2.5% of the Local Stop Smoking Service grant from each of the co-funding members, including East Sussex County Council. The South East Smokefree Alliance has voted to invest additional funds, beyond their core contributions, to deliver a large-scale, multi-channel public health campaign across the region. During the initial term of the contract this will be in two phases; Autumn 2025 and Spring 2026, depending on grant funding received this year and in future years. Contract values quoted are maximum estimated total spend from the members of the Southeast Smokefree Alliance (subject to grant funding received and dependant on number of LA's in the Alliance contributing within the timeframe).

### Procurement Information

Explanation of how the justification is met: The Provider is currently delivering a Stop Smoking campaign for ESCC and the South East Smokefree Alliance. The direct award will enable consistency with PR and Communications across the South East region and the continuation of a seamless service by a very experienced and capable Provider. ESKI holds the intellectual property rights to the public health campaign "Stop Smoking, Feel Better". This campaign has been specifically developed, tested, and evaluated by ESKI, and is owned exclusively by them. Therefore, no other supplier can replicate this intellectual property, nor meet the Specification requirements or delivery timescales. The direct award will protect return on investment already made by the Alliance, by using the same supplier for the new campaign, avoiding set up costs which might be incurred by an alternative supplier.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070526-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Oct 2025 |
| Contract period | 17 Nov 2025 - 16 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,640,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST SUSSEX COUNTY COUNCIL |
| Locality | LEWES |
| Post town | Brighton |
| Postcode | BN7 1UE |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ22 East Sussex CC |
| Local authority | Lewes |
| Electoral ward | Lewes Priory |
| Westminster constituency | Lewes |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ESKIMOSOUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 3 Nov 2025 at 15:15 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/070526-2025
- 29 Oct 2025 at 15:12 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/069457-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/070526-2025
  3rd November 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/069457-2025
  29th October 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.eastsussex.gov.uk
- http://www.eski.media
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.quittogetherlivebetter.com/about-us/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d66d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d66d.json.