--- title: "Supply and Maintenance of Bus Shelters with Advertising Opportunities" ocid: "ocds-h6vhtk-05d707" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d707" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d707.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d707.json" source: "Find A Tender Service" current_stage: "Award" buyer: "READING BOROUGH COUNCIL" published: "2026-02-13" --- # Supply and Maintenance of Bus Shelters with Advertising Opportunities Buyer: READING BOROUGH COUNCIL Current stage: Award OCID: ocds-h6vhtk-05d707 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d707) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d707.json) ## Summary Reading Borough Council is inviting suppliers to partake in a concession contract for the "Supply and Maintenance of Bus Shelters with Advertising Opportunities." Located in Reading, United Kingdom (Region UKJ11), the procurement process is at the award stage as of 13th February 2026, with JCDECAUX UK LIMITED as the pending supplier. The venture encompasses the installation and upkeep of bus shelters alongside freestanding digital advertising units, slated to begin on 10th May 2026 and potentially extend till 2044. The procurement method is open, following an open procedure, with a concession special regime and a contract value of £2,200,000. Suppliers have the option to purchase additional bus shelters and digital units, contributing to strategic alignment through extensions contingent upon performance metrics. This tender offers substantial prospects for business growth through infrastructure and advertising services within the Reading locality, valued at £2,400,000. Businesses specialising in advertising, digital signage, and infrastructure maintenance, particularly large-scale firms, can find lucrative opportunities by integrating advertising displays with public street furniture. The contract, offering a concession model, introduces a profitable avenue through advertising sales, requiring the supplier to meet standard planning conditions and provide a Minimum Rent Guarantee to the council. With 70% of the award criteria focused on quality, businesses with strong operational capability and innovative advertising solutions will likely thrive, provided they demonstrate added value beyond the council’s requirements. ## Notice Reading Borough Council (The Council) is looking to appoint a Supplier (The Supplier) to supply, install and maintain its estate of bus shelters and where suitable freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays. ### Lot Information Lot 1 Renewal: 3 x 1 year extension subject to satisfactory performance ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/013494-2026 | | Notice type | UK6 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Feb 2026 | | Submission deadline | 19 Dec 2025 | | Future notice date | Not specified | | Award date | 13 Feb 2026 | | Contract period | 9 May 2026 - 9 May 2041 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,000,000 | | Lots value | £2,000,000 | | Awards value | £2,200,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Pending | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | READING BOROUGH COUNCIL | | Locality | READING | | Post town | Reading | | Postcode | RG1 2LU | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ16 Berkshire West | | Local authority | Reading | | Electoral ward | Abbey | | Westminster constituency | Reading Central | | Delivery location | TLJ11 Berkshire | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | JCDECAUX | ## CPV Codes ### Divisions - 34 - Transport equipment and auxiliary products to transportation - 44 - Construction structures and materials; auxiliary products to construction (except electric apparatus) - 50 - Repair and maintenance services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 34928440 - Bus-stop posts - 44212321 - Bus shelters - 50000000 - Repair and maintenance services - 79341000 - Advertising services - 79341200 - Advertising management services ## Release History - 13 Feb 2026 at 14:42 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/013494-2026 - 5 Dec 2025 at 11:36 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/080073-2025 - 4 Nov 2025 at 14:20 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/070876-2025 - 30 Oct 2025 at 11:52 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/069688-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/013494-2026 13th February 2026 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/080073-2025 5th December 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/070876-2025 4th November 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/069688-2025 30th October 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-6827 ## Notice URLs - http://www.jcdecaux.co.uk - https://in-tendhost.co.uk/readingbc/aspx/Home - https://www.legislation.gov.uk/ukpga/2023/54/contents - https://www.reading.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d707. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d707.json.