---
title: "THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES"
ocid: "ocds-h6vhtk-05d9c1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9c1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d9c1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d9c1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE CROWN ESTATE"
published: "2025-11-04"
---

# THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

Buyer: THE CROWN ESTATE  
Current stage: Award  
OCID: ocds-h6vhtk-05d9c1

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9c1)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d9c1.json)

## Summary

The procurement process for "THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES" was conducted by The Crown Estate, a central government public authority located in London. The procurement, categorised under project management consultancy services, has now reached the award stage as of 4th November 2025. This contract, awarded through a direct procurement method, includes comprehensive customer strategy support across three workstreams. Key milestones include the end of the standstill period on 13th November 2025 and the contract period from 15th November 2025 to 14th November 2026, with a possible extension to December 2026 for continued strategy support.

This tender presents significant opportunities for SMEs, particularly those adept in strategic consultancy and customer segmentation work. By engaging closely with The Crown Estate across specialised business units, the awarded contractor, APRIL STRATEGY LLP, can leverage their industry expertise to deliver substantial value. Companies with capabilities in shaping customer insights, developing value propositions, and engaging with customer relationship teams will find this award a promising platform for business growth.

## Notice

Supporting with delivering the customer strategy through three workstreams - Segmentation and engagement plan Customer insight Customer Value Proposition

### Procurement Information

April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070871-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 4 Nov 2025 |
| Contract period | 15 Nov 2025 - 14 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £288,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CROWN ESTATE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1Y 4AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | APRIL STRATEGY |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72224000 - Project management consultancy services

## Release History

- 4 Nov 2025 at 14:09 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/070871-2025
- 4 Nov 2025 at 12:03 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/070784-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/070871-2025
  4th November 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/070784-2025
  4th November 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9c1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d9c1.json.