---
title: "UK Consumer Segmentation Research"
ocid: "ocds-h6vhtk-05d9e2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9e2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d9e2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05d9e2.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "VISITSCOTLAND"
published: "2025-11-04"
---

# UK Consumer Segmentation Research

Buyer: VISITSCOTLAND  
Current stage: Tender  
OCID: ocds-h6vhtk-05d9e2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9e2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05d9e2.json)

## Summary

VisitScotland, a regional authority based in Edinburgh, is inviting tenders for the 'UK Consumer Segmentation Research'. This procurement process is under the industry category of Research and Development Services, with a focus on updating the domestic segmentation model for Scotland and its regions. The tender is currently in the active stage, with the submission deadline set for 5th December 2025 at 12:00 PM GMT. The procurement method is an open procedure, allowing electronic submissions via the Public Contracts Scotland portal, and involves a contract value amounting to £120,000. The project will span a contract period of 180 days with a potential extension of three months, and service delivery will be primarily in Edinburgh.

This tender represents a significant opportunity for businesses specialising in research services, particularly those with experience in segmentation analysis and consultancy services. Companies with innovative methodologies and a proven track record in delivering comprehensive research projects would be well-positioned to compete. The use of quality-based award criteria, such as understanding of the requirements and innovative approaches, alongside a 40% price criterion, allows room for businesses to highlight their strengths beyond competitive pricing. Additionally, the opportunity for extension and the substantial contract value make this procurement a viable option for growth-oriented research firms.

## Notice

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions.

### Lot Information

Lot 1

The overall aim of this research is to update the domestic segmentation model for Scotland and its regions. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Options: With an option to extend for a further 3 months, if required, based on innovation and methodology of the successful tender

Renewal: With an option to extend for a further 3 months, if required, which is to be agreed at the time of award

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070834-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2025 |
| Submission deadline | 5 Dec 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | £120,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITSCOTLAND |
| Locality | EDINBURGH |
| Post town | Edinburgh |
| Postcode | EH8 8BG |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM13 City of Edinburgh |
| Local authority | City of Edinburgh |
| Electoral ward | City Centre |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM Scotland |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services

## Release History

- 4 Nov 2025 at 13:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/070834-2025

## Notice URLs

- http://www.publiccontractsscotland.gov.uk
- http://www.visitscotland.org
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000814769
- https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=814769
- https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=814769
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
- https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05d9e2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05d9e2.json.