--- title: "Liverpool City Region Destination Welcome Training Scheme" ocid: "ocds-h6vhtk-05dadd" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05dadd" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05dadd.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05dadd.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "LIVERPOOL CITY REGION COMBINED AUTHORITY" published: "2025-11-05" --- # Liverpool City Region Destination Welcome Training Scheme Buyer: LIVERPOOL CITY REGION COMBINED AUTHORITY Current stage: Tender OCID: ocds-h6vhtk-05dadd [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05dadd) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05dadd.json) ## Summary The Liverpool City Region Combined Authority is actively seeking tenders for the "Liverpool City Region Destination Welcome Training Scheme," a project that involves collaboration among local businesses and public partners. This scheme is focused on promoting the Liverpool City Region as a premier destination to draw more visitors, enhance their duration of stay, and ensure broader regional dispersal. Classified under tourist information services, the tender process is currently at the tender update stage. It operates under an open competition procurement method, specifically designed below threshold, and is subject to a light touch regime. The main procurement category is services. Interested parties should note the revised submission deadline of 28th November 2025, with an enquiry period ending on the 19th of November 2025. The contract, intended to start on 5th December 2025 and conclude on 31st March 2026, involves operating within the geographical scope marked by the UKD72 region, representing the broader Liverpool area. This tender presents significant business growth opportunities, particularly for small and medium enterprises (SMEs) given the focus on boosting tourism and developing destination marketing and digital platforms. Businesses involved in tourism development, digital marketing, and related services will find tailored opportunities within this framework. Firms that are skilled in destination marketing, digital development, and research analytics regarding visitor experience and digital campaigns will be well-positioned to bid successfully. The total project value capped at £40,000, reflects a strategic investment aimed at enriching the local economy by increasing tourist numbers and encouraging visitor expenditure across the region. Given that the quality weighting is 100%, organisations with a strong track record in delivering high-quality, cohesive marketing and development initiatives are particularly encouraged to participate. ## Notice A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products. The workstreams are: * Destination Marketing to Business & Leisure Markets (Led by LCR Destination Partnership (DP)) - a strategic approach to destination marketing across the city region with individual public and private partners plugged into an overarching campaign strategy. * Route Development (Led by LJLA) - developing inbound routes and relationships with airlines to support the increase in international visitors. * Digital Development (Led by LCR DP) - the development of three destination websites (Liverpool, Southport & Wirral). * Destination Welcome (Led by LJLA) (see below) * Research & Evaluation (Led by Northwest Research) - primary research in visitor destinations and analysis of digital campaigns. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/071302-2025 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Nov 2025 | | Submission deadline | 28 Nov 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 5 Dec 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | £40,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY REGION COMBINED AUTHORITY | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1BP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD72 Liverpool | ## CPV Codes ### Divisions - 63 - Supporting and auxiliary transport services; travel agencies services ### Codes - 63513000 - Tourist information services ## Release History - 5 Nov 2025 at 14:33 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/071302-2025 - 5 Nov 2025 at 12:26 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/071233-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/071302-2025 5th November 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/071233-2025 5th November 2025 - Tender notice on Find a Tender ## Notice URLs - https://procontract.due-north.com - https://procontract.duenorth.com/SupplierRegistration/Register - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05dadd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05dadd.json.