---
title: "002397 - Extend the contract for Mosaic Experian segmentation data"
ocid: "ocds-h6vhtk-05db1f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05db1f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05db1f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05db1f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DURHAM COUNTY COUNCIL"
published: "2025-11-05"
---

# 002397 - Extend the contract for Mosaic Experian segmentation data

Buyer: DURHAM COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05db1f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05db1f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05db1f.json)

## Summary

Durham County Council has completed a tender process titled "002397 - Extend the contract for Mosaic Experian segmentation data." The procurement falls under the services category, specifically IT services: consulting, software development, Internet, and support, and involves the use of Experian's geodemographic segmentation systems. The procurement method was direct and conducted below threshold without competition. This process has reached the award and contract stages, with the contract signed on 5th November 2025 for a duration from 2nd February 2026 to 1st February 2028. The service will be applied across several UK regions, including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK.

This contract extension presents opportunities for businesses involved in IT services and data analytics, as it maintains the applications required for cultural, sporting, and tourism development services. SMEs, particularly those with innovative data solutions or related geodemographic expertise, may find future involvement with Durham County Council beneficial for establishing long-term partnerships in the public sector. As the awarded supplier, Experian Marketing Services will continue contributing to ongoing research and service improvement efforts within the council, solidifying its position in the public services domain.

## Notice

Experian provides unique geodemographic segmentation systems for the public sector, applying the principles of geodemography to consumer household and individual data. Culture, Sport and Tourism are using the data to develop services and reduce costs. We need to renew the contract to continue this work. There are no other systems which provide this data and we need to continue to use Mosaic otherwise our ongoing research work would become void which is a waste of time and resource.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/071322-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Nov 2025 |
| Contract period | 2 Feb 2026 - 1 Feb 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £40,120 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DURHAM COUNTY COUNCIL |
| Locality | DURHAM |
| Post town | Durham |
| Postcode | DH1 5WB |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC41 Durham |
| Local authority | County Durham |
| Electoral ward | Framwellgate and Newton Hall |
| Westminster constituency | City of Durham |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EXPERIAN MARKETING SERVICES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 5 Nov 2025 at 15:08 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/071322-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/071322-2025
  5th November 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.durham.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05db1f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05db1f.json.