---
title: "Smoking Cessation Project"
ocid: "ocds-h6vhtk-05db2a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05db2a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05db2a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05db2a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)"
published: "2026-02-11"
---

# Smoking Cessation Project

Buyer: NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)  
Current stage: Award  
OCID: ocds-h6vhtk-05db2a

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## Summary

The NHS Wales Shared Services Partnership-Procurement Services, hosted by Velindre University NHS Trust, has completed a direct procurement process for the "Smoking Cessation Project." This project falls under the education and training services category and is aimed at deploying cognitive behaviour therapy as an innovative method to aid smoking cessation. The project targets smokers in Cardiff & Vale, with a specific focus on reaching disadvantaged areas. The procurement process concluded with the award of the contract to Allen Carr's Easyway on 11th February 2026, and the contract is set to run from 12th February 2026 to 31st March 2026. The project aims to enhance the reach and effectiveness of smoking cessation efforts in line with national targets set by the Welsh Government.

This procurement provides significant opportunities for businesses specialising in cognitive behavioural therapy, health education, or those offering new approaches in the smoking cessation field. Particularly, companies offering scalable online or in-person seminar delivery can seize this opportunity for business growth. The focus on innovative, non-pharmaceutical support aligns with the increasing demand for health services that offer diverse, tailored solutions to public health challenges. Large enterprises or SMEs with experience or capability in health-related behaviour change programmes would find this tender an advantageous avenue, with potential benefits from engaging in both government-led and consumer-targeted initiatives.

## Notice

In order to achieve a smoking prevalence of 5%, Welsh Government has set a series of targets for smoking cessation, including: for 5% of current smokers should access smoking cessation services and set a quit date annually, and for 40% for four-week quits to be CO validated. While smoking cessation services in Cardiff & Vale currently meet the latter target, services consistently fail to meet the former target. As such, in addition to 'Help Me Quit' smoking cessation services, Cardiff & Vale UHB is seeking to enhance its offer to reach more smokers, improve choice for smokers to help them access services which meet their needs, and increase quit numbers in pursuit of achieving national targets. It is therefore proposed to introduce a novel approach of using cognitive behaviour therapy (no NRT, pharmacotherapy) to help smokers quit. This approach will complement the existing 'Help Me Quit' offer which offers advice, support and medication to help smokers quit. It is intended that this novel approach and tailored marketing, advertising and recruitment techniques, will attract a different 'smoker' audience towards smoking cessation services in Cardiff & Vale with a focus on deprivation. Delivery of on-line and/or in-person group seminars for a specified number of attendees, led by expert cognitive behavioural therapists. These seminars may last for around 5-6 hours, delivered perhaps in groups of up to 25 smokers. Attendees follow the presentation and speak with the presenter and other attendees throughout the session. At the end of the seminars, participants should leave as non-smokers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012196-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Nov 2025 |
| Contract period | 12 Feb 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £83,333 |
| Contracts value | £83,333 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST) |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF14 4HH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Heath |
| Westminster constituency | Cardiff North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLEN CARR'S EASYWAY |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 11 Feb 2026 at 09:19 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/012196-2026
- 5 Nov 2025 at 15:54 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/071354-2025
- 5 Nov 2025 at 15:33 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/071336-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/012196-2026
  11th February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/071354-2025
  5th November 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/071336-2025
  5th November 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://nwssp.nhs.wales/ourservices/procurement-services/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05db2a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05db2a.json.