---
title: "Creative Agency"
ocid: "ocds-h6vhtk-05de13"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05de13"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05de13.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05de13.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "SOUTH WESTERN RAILWAY LIMITED"
published: "2025-11-10"
---

# Creative Agency

Buyer: SOUTH WESTERN RAILWAY LIMITED  
Current stage: Planning  
OCID: ocds-h6vhtk-05de13

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## Summary

South Western Railway Limited, based in London, is planning a procurement process for strategic and creative marketing services. This tender, titled "Creative Agency," is aimed at developing integrated campaigns across various channels including TV, radio, digital, and print. The industry category is business services, specifically focusing on law, marketing, consulting, recruitment, printing, and security. The procurement is at the planning stage as of 10 November 2025, with a competitive flexible procedure being employed. Key phases include the tender period ending on 30 January 2026, followed by an award period ending on 6 March 2026. The contract is expected to commence on 1 June 2026 and will cover several regions across the United Kingdom.

This tender presents significant opportunities for businesses specialising in marketing and creative services, particularly those capable of managing comprehensive campaigns across diverse media platforms. It is especially suitable for SMEs and VCSEs looking to enhance their exposure and business growth in the UK market. With the procurement method being open and flexible, a range of capable agencies could compete in providing innovation and strategic insights to meet South Western Railway's marketing objectives. The planned contract period, with potential for renewal, offers an extended timeframe for the selected agency to establish a significant partnership with the buying organisation.

## Notice

The Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services. The Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in an agreed brief and subsequent scope of work. Campaigns could include, but are not limited to: - Annual SWR leisure campaigns, Tactical Campaigns, Commuter campaigns, Reactive campaigns. Such campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: - TV, Radio, Email, Digital display, Website, Social media, Station Posters and on-board media. Leaflets & flyers, Press, Services supplied to include: Creative services Account and Project Management services Financial reconciliations services Production services

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/072550-2025 |
| Notice type | UK3 - Planned Procurement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Nov 2025 |
| Submission deadline | 30 Jan 2026 |
| Future notice date | 1 Dec 2025 |
| Award date | Not specified |
| Contract period | 31 May 2026 - 31 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH WESTERN RAILWAY LIMITED |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9LQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 10 Nov 2025 at 16:49 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/072550-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/072550-2025
  10th November 2025 - Planned procurement notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05de13. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05de13.json.