---
title: "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign"
ocid: "ocds-h6vhtk-05deea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05deea"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05deea.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05deea.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2025-11-11"
---

# Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05deea

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05deea)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05deea.json)

## Summary

NHS England has completed a procurement process for a "Maternal Reducing Inequalities Care Bundle - Community-Led Social Media Campaign" aimed at raising awareness about the importance of vitamin D during pregnancy. The procurement, categorised under health services, took place in London, United Kingdom, and employed a limited procurement method due to its below-threshold nature. The contract began on 1st October 2025 and will conclude on 31st March 2026, with a total gross value of £33,600. NHS England, a central government public authority, engaged this campaign through a competitive process that reached the award stage on 11th November 2025.

This tender presents opportunities for businesses specialising in marketing and community engagement, particularly those experienced in managing social media campaigns targeted at health awareness. The involvement of community voices and micro-influencers is a distinctive feature of this contract, suggesting suitability for agencies that can leverage creative content and foster online and offline community dialogue. Small to medium-sized enterprises (SMEs), like MULTICULTURAL MARKETING CONSULTANCY LTD, which successfully won this contract, are particularly well-positioned to engage with similar public sector opportunities by providing their expertise in multicultural marketing strategies.

## Notice

This is for a community-driven piece of work to raise awareness and understanding importance of vitamin D during pregnancy. The campaign will build trust and dialogue with communities through familiar and relatable messengers. The work will include paid social media campaign planning and delivery, recruitment and activation of community voices/micro-influencers, creation of multiple social assets (likely graphics, reels, posts, stories, etc.), facilitation of community engagement activities (both online and offline), ongoing monitoring, analytics, and reporting of reach/engagement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/072897-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Sep 2025 |
| Contract period | 30 Sep 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £28,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8UG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MULTICULTURAL MARKETING CONSULTANCY |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 11 Nov 2025 at 15:28 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/072897-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/072897-2025
  11th November 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.england.nhs.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05deea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05deea.json.