--- title: "Incentive Development for Car-Free Visitor Journeys" ocid: "ocds-h6vhtk-05e2a3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e2a3" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e2a3.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e2a3.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED" published: "2025-11-17" --- # Incentive Development for Car-Free Visitor Journeys Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED Current stage: Tender OCID: ocds-h6vhtk-05e2a3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e2a3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05e2a3.json) ## Summary The West Midlands Growth Company Limited is seeking development consultancy services through an open competition for the project titled "Incentive Development for Car-Free Visitor Journeys." The tender, active from the date of 17th November 2025, is focused on promoting sustainable tourism by encouraging car-free travel to regional attractions within the West Midlands. Organizations are invited to submit their bids by 28th November 2025, with the contract period commencing from 8th December 2025 until 31st March 2026. This opportunity is part of the region's net-zero efforts, classified under the industry category of development consultancy and business development consultancy services, with an estimated contract value of £12,000. This tender presents a valuable opportunity for consultancy firms specializing in sustainable tourism, transport initiatives, and marketing to collaborate with regional businesses in promoting environmentally friendly travel solutions. By participating, firms can establish themselves within a growing sector focused on reducing carbon emissions and improving accessibility to attractions without relying on cars. Businesses equipped with innovative strategies for active travel incentives and marketing expertise in sustainable tourism will be particularly well-suited to benefit from this project, aiding regional development while aligning with net-zero objectives. ## Notice Background to this project: The West Midlands Growth Plan will create a new West Midlands Net Zero Five Year Plan. As a nationally accredited destination development partnership, West Midlands DDP has a responsibility to support and align this through regenerative tourism within the region and to share learning and best practice with other destinations across England. Therefore, we wish to appoint a consultant, or partner agency, who will work with our regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys and by using active travel, to support our regional net zero aims. A range of businesses representing a cross-section of the DDP geography will be selected to work with the appointed supplier to develop and market visitor incentives which will encourage car-free journeys. Project Aims This project will support regenerative tourism within the West Midlands. Firstly, by encouraging more visitors to arrive by train, bus, bike, and foot, it will deliver a sustainability benefit by contributing to efforts to reduce CO2 from private vehicle emissions. Secondly, it will open up access to venues for travellers without a car - thus making everyone welcome - and supporting greater inclusivity. By working with the appointed supplier, businesses will feel informed and empowered to develop targeted incentives for car-free visits. The supplier will also offer marketing support to businesses to drive awareness and consideration of making car-free visits among target audiences. This project will build visitor / leisure use of the region's public transport, creating incentives to improve the network connectivity and evidence to close out any 'last mile' barriers, where bus, tram or train connections stop short of visitor attractions and experiences. Finally, the project will act as a pilot to inspire more businesses across the West Midlands to adopt incentives that will help visitors to travel car-free. Case studies from the project will help businesses to understand how they can contribute to net zero and attract new visitor audiences - achieving positive sustainability outcomes - both environmentally and financially. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/074464-2025 | | Notice type | UK4 - Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Nov 2025 | | Submission deadline | 28 Nov 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 8 Dec 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £10,000 | | Lots value | £10,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 73220000 - Development consultancy services - 79411100 - Business development consultancy services ## Release History - 17 Nov 2025 at 15:19 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/074464-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/074464-2025 17th November 2025 - Tender notice on Find a Tender - https://in-tendhost.co.uk/wmgrowth/aspx/Home ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e2a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05e2a3.json.