--- title: "Stop Smoking Enhanced Digital Intervention Service (PSR MSPP)" ocid: "ocds-h6vhtk-05e53b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e53b" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e53b.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e53b.json" source: "Find A Tender Service" current_stage: "Award" buyer: "NORFOLK COUNTY COUNCIL" published: "2025-12-03" --- # Stop Smoking Enhanced Digital Intervention Service (PSR MSPP) Buyer: NORFOLK COUNTY COUNCIL Current stage: Award OCID: ocds-h6vhtk-05e53b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e53b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05e53b.json) ## Summary Norfolk County Council has officially awarded a contract for the provision of a Stop Smoking Enhanced Digital Intervention Service, with contract activities commencing on 3rd December 2025 and concluding on 31st March 2027, including an option to extend for an additional 12 months. This procurement falls under the Health Care Services (Provider Selection Regime) Regulations 2023, and the contract, valued at a maximum of £425,425.00, aims to deliver community health services through digital smoking cessation interventions in Norfolk and surrounding regions. The procurement process utilised the Most Suitable Provider Process, emphasising integration, social value, and the reduction of health inequalities, guided by the 10 Year Health Plan for England which prioritises community-based care and digital solutions. This procurement represents a significant opportunity for businesses specialising in digital health solutions and smoking cessation services. The awarded contract stipulates the delivery of services including behavioural support applications and the provision of pharmacotherapy nicotine products, aligned with Russell Standards and National Centre for Smoking Cessation and Training guidelines. Businesses with experience in developing digital health applications, as well as those capable of integrating innovative health service solutions within existing frameworks, stand to benefit considerably. Collaborating with local authorities to fulfil the objectives set by the Provider Selection Regime offers a lucrative avenue for growth, particularly for SMEs in the health tech industry keen on expanding their service reach and contributing to public health improvement initiatives. ## Notice This is a Provider Selection Regime (PSR) Notice of Intention to make an award. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Procurement Act 2023 and the Public Contracts Regulations 2015 do not apply to this contract. For this contract, Norfolk County Council has used the Most Suitable Provider Process as defined in the Health Care Services (Provider Selection Regime) Regulations 2023. In April 2024, Local Authorities were given additional money as part of the Smokefree Generation to support smokers in their community access support and increase the number of quit attempts . The funding can also be used to support pathways and drive capacity within the system. Digital health and care has become a model of not only necessity but also preference in recent years. With on-going issues around waiting times and restrictions of accessing traditional services (e.g. specific clinic times and locations), it is vital that we allow our health services to evolve with demand. Digital health services empower users to take a more active role in managing their own health, promoting self-management. Ultimately, smarter health care provision will lead to improved quality, more efficient working, improved outcomes and higher service user satisfaction. Developments in the provision of health and well-being services mean that people are looking for new and innovative approaches to accessing all types of services, stop smoking services included. By providing digital support to smokers we would expect not only an increase in local people accessing stop smoking support who might not have otherwise attended a stop smoking service, but also the opportunity to improve the efficiency of stop smoking service provision. In July 2025 the 10 Year Health Plan for England: fit for the future was published. focusing on three shifts: moving care from hospitals to communities, embracing digital technology, and prioritising prevention over sickness. The government will launch the Health Coach programme in late 2025 to help people manage smoking and vaping, providing guidance and resources. Additionally, effective third-party stop-smoking tools will be offered via HealthStore and opt-out smoking cessation interventions will be integrated into all routine hospital care. Norfolk County Council is seeking to award the contract to the most suitable provider to deliver services which provide mobile application based digital smoking cessation intervention with behavioural support and the supply of pharmacotherapy nicotine products. The provider will deliver a stop smoking service in accordance with Russell Standards and National Centre for Smoking Cessation and Training guidelines. This notice will be published to mark the beginning of the standstill period (8 working days) as per the requirements of the Provider Selection Regime 2023, ending midnight on 2 December 2025. ### Lot Information Lot 1 Norfolk County Council intend to award a contract under the Health Care Services (Provider Selection Regime) Regulations 2023, 'Most Suitable Provider Process' for the provision of smoking cessation services. The key criteria that provider's were submitting an application for are: 1. Quality and innovation; 2. Value; 3. Integration, collaboration, and service sustainability; 4. Improving access, reducing health inequalities, and facilitating choice; 5. Social Value; A notice (2025/S 000-062011) was published for 14 days informing the market of the intention to follow the Most Suitable Provider Process. The Council sought a providers who were suitable and capable to continue the delivery of this work. Officers followed a robust evaluation against the above key criteria, after which the most suitable provider was selected. The service awarded via the Most Suitable Provider process is for a new service with a new provider. The initial contract term will be 16 months (pro rated to 31 March 2027) with the option to extend for a further 12 months. The overall contract value will not exceed PS425,425.00. Options: The initial contract term will be 16 months (pro rated to 31 March 2027) with the option to extend for a further 12 months ### Procurement Information This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to decision makers by 2 December 2025. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/079220-2025 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Dec 2025 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 13 Nov 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £425,425 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | NORFOLK COUNTY COUNCIL | | Locality | NORWICH | | Post town | Norwich | | Postcode | NR1 2DH | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH5 Norfolk | | ITL 3 | TLH51 Norwich and East Norfolk | | Local authority | Norwich | | Electoral ward | Lakenham | | Westminster constituency | Norwich South | | Delivery location | TLH15 Norwich and East Norfolk, TLH16 North and West Norfolk, TLH17 Breckland and South Norfolk | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | 23 LTD TA SMOKE FREE | ## CPV Codes ### Divisions - 85 - Health and social work services ### Codes - 85323000 - Community health services ## Release History - 3 Dec 2025 at 10:29 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/079220-2025 - 20 Nov 2025 at 11:41 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/075579-2025 ## Notice URLs - https://www.norfolk.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e53b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05e53b.json.