---
title: "2025-768 Representation in the Netherlands principally covering Beef and Lamb markets"
ocid: "ocds-h6vhtk-05e897"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e897"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e897.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e897.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-03-13"
---

# 2025-768 Representation in the Netherlands principally covering Beef and Lamb markets

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-05e897

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## Summary

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, UK, recently completed its procurement process for the representation in the Netherlands focused on beef and lamb markets. The tender titled "2025-768 Representation in the Netherlands" has resulted in the award to Green Seed Netherlands, a small and medium-sized enterprise (SME) operating in the Netherlands. The procurement was conducted via an open procedure under the services category of marketing services. The contract is valued at £425,000 and is set to commence on 1st April 2026, run for an initial two years, and potentially extend annually for up to two additional years. An integral aspect of this engagement entails close cooperation with UK and French AHDB export teams and maintaining effective communication with stakeholders within the beef and lamb industry across both countries.

This contract presents substantial growth opportunities for businesses seeking to expand their reach into the Dutch market, particularly those with expertise in marketing and representation in the agricultural sector. Companies capable of establishing strong market presence and facilitating promotional activities within the beef and lamb markets can leverage this partnership to broaden their scope. SMEs specialising in marketing services are ideally suited to compete effectively for such an opportunity, given the focus on channel-specific market analysis and identification of target customers. The procurement underscores AHDB’s commitment to fostering international collaborations and enhancing the export platform of British meat, making it a pivotal opportunity for firms aiming to bolster their position in European markets.

## Notice

The AHDB representative requirements for the selected markets include, but not limited to: * Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year * Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. * Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities * Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . * Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs. Contract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022914-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Mar 2026 |
| Submission deadline | 19 Jan 2026 |
| Future notice date | Not specified |
| Award date | 20 Feb 2026 |
| Contract period | 31 Mar 2026 - 31 Mar 2028 |
| Recurrence | 2029-11-01 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £566,666 |
| Lots value | £566,666 |
| Awards value | £425,000 |
| Contracts value | £425,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active, Pending |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | GREEN SEED NETHERLANDS; GREEN SEED THE NETHERLANDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 13 Mar 2026 at 11:59 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/022914-2026
- 20 Feb 2026 at 10:06 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/015525-2026
- 25 Nov 2025 at 15:27 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/076957-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/022914-2026
  13th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/015525-2026
  20th February 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/076957-2025
  25th November 2025 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e897. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05e897.json.