---
title: "LinkedIn Commercial Agreement"
ocid: "ocds-h6vhtk-05e8b4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e8b4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e8b4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e8b4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2025-12-11"
---

# LinkedIn Commercial Agreement

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-h6vhtk-05e8b4

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## Summary

The Ministry of Defence has recently completed the procurement process for a three-year contract, valued at £1,048,792.80 (including VAT), awarded to LinkedIn Ireland Unlimited Company. The agreement, identified as the LinkedIn Commercial Agreement, is centred around the Hiring Enterprise Programme and LinkedIn Talent Insights Leader services. The procurement was conducted via a direct award method, specifically justified under the Defence People - Civ HR section of the Ministry due to the unique services and global reach offered exclusively by LinkedIn. The contract commenced on 5th December 2025 and will run until 4th December 2028. Located in Glasgow, the Ministry aimed to leverage LinkedIn’s hiring solutions to enhance their recruitment processes across Europe, the Middle East, and Africa, thus boosting their ability to attract diverse and high-quality talent.

This procurement represents a significant opportunity for businesses within the job search and hiring services industry, particularly those that specialise in large-scale, complex recruitment solutions. Although LinkedIn was identified as the sole provider due to its unmatched market presence and unique offerings, this sets a benchmark for other companies to innovate within niche aspects of recruitment technology and services. Large businesses with capabilities to expand their service offerings to include unique networking and hiring solutions could find opportunities for similar contracts in the future, provided they can offer comparable global reach and technical expertise. This contract also underscores the growing importance of digital hiring solutions in governmental staffing processes, encouraging businesses in this sector to explore unique value propositions.

## Notice

Hiring Enterprise Programme & LinkedIn Talent Insights Leader

### Procurement Information

The Defence People - Civ HR, part of the UK Ministry of Defence, intends to award a three-year contract with a value of PS1,048,792.80 (incl VAT) to LinkedIn for licenses for the Hiring Enterprise Program and LinkedIn Talent Insights Leader. It is considered that this contract can be awarded under section 41 of the Procurement Act 2023 because the direct award justification specified in paragraph 6 of Schedule 5 ( technical reasons) applies. This is because LinkedIn is the only provider (there is no alternative supplier offering their services) enabling business areas to showcase prospective candidates what it is like to work for them using a variety of content including adverts/featured content/testimonies before prospective candidates place an application for the advertised role. LinkedIn is the only company that provides hiring solutions services to customers within Europe, middle east & Africa. Its hiring and social networking solution is unique and as such, a direct competition process isn't viable. Other companies like, 'Facebook', 'Bark', 'Opportunity', and 'Xing', offer similar social networking platforms but with limited professional reach, unlike LinkedIn. There are clear differences in the services on offer and the scale of reach in terms of target audience. Of these four companies, none have a comparable level of professional and global presence and therefore this would not enable MOD to source quality talent and in turn build and sustain a more diverse workforce. This would detrimentally impact on MOD ability to fill our roles and deliver MOD key objectives. Given the above there are no other value-for-money alternatives to consider which will enable the Authority to promote MOD as an employer, advertise vacancies and additional products (recruiter directly reach out to prospective candidates).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/082067-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 25 Nov 2025 |
| Contract period | 5 Dec 2025 - 4 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £873,994 |
| Contracts value | £871,926 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G2 8EX |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Anderston/City/Yorkhill |
| Westminster constituency | Glasgow North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LINKEDIN IRELAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79611000 - Job search services

## Release History

- 11 Dec 2025 at 14:41 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/082067-2025
- 25 Nov 2025 at 16:58 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/077025-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/082067-2025
  11th December 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/077025-2025
  25th November 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.gov.uk/government/organisations/ministry-of-defence
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e8b4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05e8b4.json.