---
title: "Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales"
ocid: "ocds-h6vhtk-05e970"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e970"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e970.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05e970.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2025-11-26"
---

# Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-h6vhtk-05e970

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05e970.json)

## Summary

The procurement process was overseen by Social Care Wales, situated in Cardiff, United Kingdom, and focused on selecting a creative and marketing partner for WeCare Wales. This award stage for advertising campaign services concluded on 24th November 2025 under the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework. The procurement, classified under the main category services with a CPV code 79341400, followed a restrictive procedure. Although the monetary value of the contract was set at a nominal amount of £0.01, it offers flexible engagement opportunities dictated by evolving needs and budget availability. The process initiated with an assessment on 24th November 2025 and included a standstill period concluding on 5th December 2025.

This tender represents a significant opportunity for businesses in the marketing and communications industry, especially those specialising in highly creative and strategic campaigns spanning multiple media channels. The chosen partner, COWSHED COMMUNICATION LIMITED, is required to collaborate closely with the WeCare Wales team, delivering solutions that are flexible and value-driven. Businesses that are proactive, innovative, and capable of adapting to fluctuating project scopes and budgets will find this procurement particularly suitable. The contract allows for work to be commissioned on an 'as required' basis, with a strong focus on providing strategic insight and ensuring outputs comply with Welsh language standards, making it ideal for larger firms with robust creative capacity and strategic insight.

## Notice

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

### Lot Information

Lot 1

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales's Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077346-2025 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Nov 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 26 Nov 2025 at 15:07 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/077346-2025

## Notice URLs

- http://www.socialcare.wales
- https://ted.europa.eu/udl?uri=TED:NOTICE:006734-2025:TEXT:EN:HTML
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0289

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05e970. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05e970.json.