---
title: "RBGKEW1483 Legacy Proposition Development"
ocid: "ocds-h6vhtk-05ea1a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ea1a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ea1a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ea1a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2025-11-27"
---

# RBGKEW1483 Legacy Proposition Development

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-h6vhtk-05ea1a

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## Summary

The Royal Botanic Gardens Kew, operating as a public authority under the central government in the United Kingdom, recently concluded a procurement process titled "RBGKEW1483 Legacy Proposition Development". This tender focused on services within the marketing management consultancy sector, specifically seeking a specialist legacy consultancy to enhance their legacy marketing proposition. This procurement, identified under the ID RBGKEW1483, took place via a direct method without competition due to its sub-threshold nature. The contracting phase is now complete, with the award being announced on 27th November 2025. Legacy Futures, a small to medium-sized enterprise, secured the contract, which runs from 3rd November 2025 to 31st October 2026, with a possibility for a one-year renewal.

This tender represents a significant opportunity for businesses specializing in marketing consultancy services, especially those with a focus on legacy proposition development. Companies experienced in strategic development, audience insights, and creating engaging key messaging could greatly benefit by collaborating with established institutions such as the Royal Botanic Gardens Kew. Legacy Futures' success demonstrates that small to medium enterprises with suitable expertise and innovation, particularly those based or able to deliver across various UK regions, can effectively compete and secure government contracts, thus facilitating business growth and broadening client portfolios.

## Notice

We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: * Strategy development and audience insight * Proposition development * Key messages * Case studies Creative development, media buying and activation are not part of this brief.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/077658-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Nov 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Nov 2025 |
| Contract period | 3 Nov 2025 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £36,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | KEW GREEN |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LEGACY FUTURES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 27 Nov 2025 at 12:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/077658-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/077658-2025
  27th November 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ea1a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ea1a.json.