---
title: "New Regional Consumer Product Development"
ocid: "ocds-h6vhtk-05eaf1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05eaf1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05eaf1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05eaf1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2026-01-12"
---

# New Regional Consumer Product Development

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05eaf1

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05eaf1.json)

## Summary

The procurement process, led by the West Midlands Growth Company Limited, involved the tender titled "New Regional Consumer Product Development" in the services industry category. This tender focused on developing consumer products to attract visitors to the West Midlands by engaging with local experts and crafting themes that highlight the region's culture and heritage. The procurement process was open and below the threshold, ensuring fair competition. The tender reached the award stage on 12th January 2026, with the contract period commencing the same day and ending on 31st March 2026. This project is based in the United Kingdom, specifically the West Midlands area, and fosters collaboration with national and regional partners like VisitEngland.

This tender offers significant opportunities for growth, particularly for businesses experienced in research, development consultancy, and the visitor economy. With the main procurement category being services, companies with expertise in research and development consultancy services are well-positioned to compete. Leopold Marketing, a small or medium-sized enterprise, was awarded the contract, illustrating the potential for SMEs to secure substantial projects. The focus on collaboration with ongoing initiatives by VisitEngland can provide businesses with valuable insights and strategic relationships, aiding them in expanding their market presence both domestically and internationally.

## Notice

The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands' destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place. We are seeking to appoint a consultant - or partner agency - who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits. Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project - and likewise, this project can bring depth to their work: * New Domestic market segmentation * International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002446-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jan 2026 |
| Submission deadline | 12 Dec 2025 |
| Future notice date | Not specified |
| Award date | 12 Jan 2026 |
| Contract period | 12 Jan 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | £50,000 |
| Awards value | Not specified |
| Contracts value | £45,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LEOPOLD MARKETING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 73220000 - Development consultancy services
- 73300000 - Design and execution of research and development
- 79411100 - Business development consultancy services

## Release History

- 12 Jan 2026 at 18:25 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/002446-2026
- 28 Nov 2025 at 11:46 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/078030-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/002446-2026
  12th January 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/078030-2025
  28th November 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/wmgrowth/aspx/Home
  Full and unrestricted access to the tender documents can be found by visiting and registering with our electonic tendering system, Intend.

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05eaf1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05eaf1.json.