---
title: "Change the Script 3"
ocid: "ocds-h6vhtk-05ed86"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ed86"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ed86.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ed86.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOCIAL WORK ENGLAND"
published: "2025-12-03"
---

# Change the Script 3

Buyer: SOCIAL WORK ENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05ed86

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ed86)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05ed86.json)

## Summary

The procurement process led by Social Work England involves their campaign titled "Change the Script 3," aimed at tackling public perceptions of social work. As a public authority under central government, Social Work England seeks to highlight the integral role of social workers, particularly in non-traditional settings such as hospitals. This contract falls under the advertising and marketing services category and employs a direct procurement method below the threshold, without competition. The contract began on 3rd December 2025 and is set to conclude on 30th June 2026. While the procurement is in the award stage, the supplier, Kindred Agency Limited, is poised to fulfil the contract valued at £72,454 GBP excluding VAT.

This tender presents business growth opportunities for agencies specialising in advertising and marketing services, especially those adept at managing campaigns that influence public perception. Companies similar to Kindred Agency Limited, which operates as a small to medium enterprise (SME), may find considerable opportunities in contracts with Social Work England. Businesses with capacity to deliver high-impact, research-driven campaigns and those able to operate across varied UK regions will be well-suited to deliver this contract's objectives, contributing to the enhancement of the public's understanding and appreciation of social work. As such, the campaign could also indirectly support increased professional retention and influence career consideration within the sector.

## Notice

Building on phases 1 and 2 of the Change the Script campaign, which reached 52 million people, this third phase tackles low public respect and misconceptions about social work's professional status. Market research after phase 2 showed significant positive shifts in perceptions, including a 279% increase in people recognising that social workers empower others. This phase will spotlight social workers in settings not typically associated with the profession, such as hospitals, demonstrating social work's vital role across society. The campaign objective is to increase public understanding, recognition and trust of social work as a regulated profession, aligning with Social Work England's strategic aims to maintain public confidence. While not directly a recruitment or retention campaign, by shifting perceptions the initiative creates a more positive environment that may influence career consideration and professional retention. Using GCS evaluation methodology and the bi-annual social work survey, the campaign will measure shifts in public understanding and professional sentiment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/079151-2025 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Dec 2025 |
| Contract period | 3 Dec 2025 - 30 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £72,454 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL WORK ENGLAND |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S3 8JY |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KINDRED AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 3 Dec 2025 at 08:05 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/079151-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/079151-2025
  3rd December 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://kindredagency.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.socialworkengland.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ed86. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ed86.json.