{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-05efd6-2026-07-14T10:55:58+01:00", "date": "2026-07-14T10:55:58+01:00", "ocid": "ocds-h6vhtk-05efd6", "initiationType": "tender", "planning": { "documents": [ { "id": "080210-2025", "documentType": "plannedProcurementNotice", "noticeType": "UK1", "description": "Pipeline notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/080210-2025", "datePublished": "2025-12-05T14:10:07Z", "format": "text/html" }, { "id": "000231-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/000231-2026", "datePublished": "2026-01-05T11:38:28Z", "format": "text/html" }, { "id": "001625-2026", "documentType": "marketEngagementNotice", "noticeType": "UK2", "description": "Preliminary market engagement notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/001625-2026", "datePublished": "2026-01-08T16:52:53Z", "format": "text/html" } ], "milestones": [ { "id": "engagement", "type": "engagement", "description": "Transport for Wales are using this Preliminary Market Engagement Notice to identify supplier interest in the upcoming requirement for the Strategic Brand Guardianship. TfW may in future decide to hold an online market engagement session via Microsoft Teams. If this is the case, then suppliers that complete the feedback questionnaire attached, will be contacted and invited. Please complete this Microsoft Form Feedback Questionnaire by 5pm, Monday 12th January 2026. https://forms.office.com/Pages/ResponsePage.aspx?id=JNDchxkwJkiZVrp2sqBP9GQHxZZpmRBEpZb6y9KNSQVUMDZDODNEWDBERDJHV0w4U1A0UUFLS0NZSi4u (if the link doesn't allow you to click it, please copy and paste it into your internet browser).", "dueDate": "2026-01-12T23:59:59+00:00", "status": "scheduled" } ] }, "parties": [ { "id": "GB-COH-09476013", "name": "Transport for Wales", "identifier": { "scheme": "GB-COH", "id": "09476013" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "email": "supplychain@tfw.wales", "name": "Curtis Jordan" }, "roles": [ "buyer" ], "details": { "url": "https://tfw.wales/", "classifications": [ { "id": "publicAuthoritySubCentralGovernment", "scheme": "UK_CA_TYPE", "description": "Public authority - sub-central government" }, { "id": "GB-WLS", "scheme": "UK_CA_DEVOLVED_REGULATIONS", "description": "Welsh devolved regulations apply" } ] } }, { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales", "identifier": { "scheme": "GB-PPON", "id": "PPHD-4211-XYXJ" }, "address": { "streetAddress": "3 Llys Cadwyn", "locality": "Pontypridd", "postalCode": "CF37 4TH", "country": "GB", "countryName": "United Kingdom", "region": "UKL15" }, "contactPoint": { "email": "procurement@tfw.wales" }, "roles": [ "buyer" ], "details": { "url": "http://https://tfw.wales/ways-to-travel/rail?msclkid=10d23ab966731be7972350ef60371ddf", "classifications": [ { "id": "publicAuthoritySubCentralGovernment", "scheme": "UK_CA_TYPE", "description": "Public authority - sub-central government" }, { "id": "GB-WLS", "scheme": "UK_CA_DEVOLVED_REGULATIONS", "description": "Welsh devolved regulations apply" } ] } }, { "id": "GB-PPON-PMRV-1553-WQCH", "name": "Uned Studio", "identifier": { "scheme": "GB-PPON", "id": "PMRV-1553-WQCH" }, "address": { "streetAddress": "First Floor Westgate House", "locality": "Cardiff", "postalCode": "CF10 1BR", "country": "GB", "countryName": "United Kingdom", "region": "UKL22" }, "contactPoint": { "email": "vicky@uned.studio" }, "roles": [ "supplier" ], "details": { "scale": "sme", "vcse": false, "publicServiceMissionOrganization": false, "shelteredWorkshop": false } } ], "buyer": { "id": "GB-PPON-PPHD-4211-XYXJ", "name": "Transport for Wales" }, "tender": { "id": "C01300.00", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Strategic Brand Guardianship", "description": "Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW's long-term brand strategy and contribute to the organisation's vision of becoming Wales' favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross-agency collaboration", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" }, { "scheme": "CPV", "id": "79822500", "description": "Graphic design services" }, { "scheme": "CPV", "id": "79415200", "description": "Design consultancy services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKL", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 7200000, "amount": 6000000, "currency": "GBP" }, "mainProcurementCategory": "services", "lots": [ { "id": "1", "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-06-01T00:00:00+01:00", "endDate": "2030-10-31T23:59:59+00:00" }, "status": "complete" } ], "communication": { "futureNoticeDate": "2026-01-01T23:59:59+00:00" }, "status": "complete", "aboveThreshold": true, "amendments": [ { "id": "001625-2026", "description": "Response for questionnaire date extended." } ], "procurementMethod": "open", "procurementMethodDetails": "Competitive flexible procedure", "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" } ] }, "language": "en", "awards": [ { "id": "1", "status": "active", "mainProcurementCategory": "services", "suppliers": [ { "id": "GB-PPON-PMRV-1553-WQCH", "name": "Uned Studio" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "relatedLots": [ "1" ] } ], "contracts": [ { "id": "1", "awardID": "1", "title": "Strategic Brand Guardianship", "status": "active", "period": { "startDate": "2026-06-01T00:00:00+01:00", "endDate": "2030-05-31T23:59:59+01:00" }, "value": { "amountGross": 7199999.97, "amount": 6000000, "currency": "GBP" }, "aboveThreshold": true, "dateSigned": "2026-05-21T00:00:00+01:00", "documents": [ { "id": "066031-2026", "documentType": "contractNotice", "noticeType": "UK7", "description": "Contract details notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/066031-2026", "datePublished": "2026-07-14T10:55:58+01:00", "format": "text/html" } ] } ] }