--- title: "Marketing Services" ocid: "ocds-h6vhtk-05efd7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05efd7" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05efd7.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05efd7.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "TRANSPORT FOR WALES" published: "2026-06-01" --- # Marketing Services Buyer: TRANSPORT FOR WALES Current stage: Tender OCID: ocds-h6vhtk-05efd7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05efd7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05efd7.json) ## Summary Transport for Wales (TfW) is initiating a tender process for procuring a Marketing Services Multi Lot Framework. The primary goal is to enhance and establish an accessible, bilingual, and distinctive brand at a pivotal development stage. The procurement is structured into four distinct lots, including Digital and Performance Marketing, Marketing Effectiveness and Evaluation, Creative and Advertising Campaigns, and Events, Experiential, and Brand Activation. The process is being conducted through a competitive, flexible procedure, emphasising urgency, and involves a framework agreement with scope for both mini-competitions and direct awards depending on the lot. The tendering period ends on 22 June 2026, and interested suppliers should prepare to submit proposals before this date. The contract value is placed at £26.6 million, with the services expected to be delivered across the United Kingdom. The planned contract period starts on 30 September 2026 and runs until 29 September 2028, with provisions for renewals up to 2030. This tender presents significant opportunities for firms in the marketing industry, particularly those specialising in digital marketing, creative advertising, event management, and performance evaluation. Small to Medium Enterprises (SMEs) and Voluntary, Community, and Social Enterprises (VCSEs) are encouraged to participate, as the procurement structure accommodates these organisations. By securing a place within this framework, businesses can significantly expand their customer base and strengthen their reputation by collaborating with a major public authority. With a clear demand for expertise in digital and creative marketing strategies and bilingual service delivery, firms with a strong track record in these areas are particularly well-suited to leverage this opportunity for growth. The tender also provides an accelerated process given the urgency, allowing agile businesses to move swiftly and efficiently into new marketing initiatives. ## Notice Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation ### Lot Information Digital and Performance Marketing TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales' favourite way to travel. Renewal: 2+1+1 Marketing Effectiveness and Evaluation TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW's collective brand and marketing activity. Renewal: 2+1+1 Creative and Advertising Campaigns TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money. Renewal: 2+1+1 Events, Experimental and Brand Activation TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. Renewal: 2+1+1 ### Planning Information Transport for Wales (TfW) will host a Supplier Engagement Event on: Date: Wednesday 11 February 2026 Time: 2:00pm – 4:00pm Location: Details will be provided after registration. **All suppliers wishing to attend, must complete the registration form by 8am Monday 9th February 2026 (see link below) to secure a place.** Event Agenda: Welcome and introductions Housekeeping Background Procurement strategy Lotting structure Tender process Timeline Questions and answers If you would like to take part but cannot attend in person, please still complete the registration form and select the option to receive the Supplier Engagement presentation pack. Please use this link to register. https://forms.office.com/e/M4vV0HTVxX If you have issues with the link, please copy and paste the following into your browser. https://forms.office.com/e/M4vV0HTVxX Please register by 8am Monday 9th February 2026, to secure your place at the Supplier Engagement Event on the 11th February 2026. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/051471-2026 | | Notice type | UK4 - Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Competitive flexible procedure | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning, Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jun 2026 | | Submission deadline | 22 Jun 2026 | | Future notice date | 2 Mar 2026 | | Award date | Not specified | | Contract period | 29 Sep 2026 - 29 Sep 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £26,600,000 | | Lots value | £26,600,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR WALES | | Locality | PONTYPRIDD | | Post town | Cardiff | | Postcode | CF37 4TH | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL51 Central Valleys and Bridgend | | Local authority | Rhondda Cynon Taf | | Electoral ward | Pontypridd Town | | Westminster constituency | Pontypridd | | Delivery location | TLL Wales | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services - 79952000 - Event services ## Release History - 1 Jun 2026 at 13:59 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/051471-2026 - 27 May 2026 at 07:45 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/049355-2026 - 26 May 2026 at 15:49 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/049160-2026 - 20 Jan 2026 at 12:39 - PlanningUpdate - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/004795-2026 - 20 Jan 2026 at 11:41 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/004727-2026 - 5 Dec 2025 at 14:11 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/080211-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/051471-2026 1st June 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/049355-2026 27th May 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/049160-2026 26th May 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/004795-2026 20th January 2026 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/004727-2026 20th January 2026 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/080211-2025 5th December 2025 - Pipeline notice on Find a Tender ## Notice URLs - http://https://tfw.wales/ways-to-travel/rail?msclkid=29c33c30052d14ec87d956204cc26599 - https://forms.office.com/e/M4vV0HTVxX - https://tfw.my.site.com - https://tfw.my.site.com/s/Welcome - https://tfw.wales/ - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05efd7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05efd7.json.