{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-05f017-2026-05-18T16:20:58+01:00", "date": "2026-05-18T16:20:58+01:00", "ocid": "ocds-h6vhtk-05f017", "initiationType": "tender", "parties": [ { "id": "GB-COH-05113733", "name": "FIRST GREATER WESTERN LIMITED", "identifier": { "scheme": "GB-COH", "id": "05113733" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PXVG-2764-GZCQ" } ], "address": { "streetAddress": "Milford House 1 Milford Street", "locality": "Wiltshire", "postalCode": "SN1 1HL", "country": "GB", "countryName": "United Kingdom", "region": "UKK14" }, "contactPoint": { "email": "procurement@gwr.com" }, "roles": [ "buyer" ], "details": { "classifications": [ { "id": "privateUtility", "scheme": "UK_CA_TYPE", "description": "Private utility" } ] } }, { "id": "GB-COH-00933578", "name": "DDB UK LIMITED", "identifier": { "scheme": "GB-COH", "id": "00933578" }, "additionalIdentifiers": [ { "scheme": "GB-PPON", "id": "PYJD-4971-BNRN" } ], "address": { "streetAddress": "12 Bishops Bridge Road", "locality": "London", "postalCode": "W2 6AA", "country": "GB", "countryName": "United Kingdom", "region": "UKI32" }, "contactPoint": { "email": "governmentteam@adamandeveddb.com" }, "roles": [ "supplier" ], "details": { "url": "http://www.adamandeveddb.com", "scale": "large", "vcse": false, "publicServiceMissionOrganization": false, "shelteredWorkshop": false } } ], "buyer": { "id": "GB-COH-05113733", "name": "FIRST GREATER WESTERN LIMITED" }, "tender": { "id": "FX1332", "legalBasis": { "id": "2023/54", "scheme": "UKPGA", "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents" }, "title": "Creative Agency Services", "description": "GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.", "status": "complete", "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UKC", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKD", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKE", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKF", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKG", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKH", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKI", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKJ", "country": "GB", "countryName": "United Kingdom" }, { "region": "UKK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "value": { "amountGross": 8000000, "currency": "GBP" }, "procurementMethod": "selective", "procurementMethodDetails": "Competitive flexible procedure", "procedure": { "features": "Stage 1 - Conditions of Participation Stage 2 - Initial ITT Stage 3 - Negotiation and Final ITT" }, "mainProcurementCategory": "services", "specialRegime": [ "utilities" ], "aboveThreshold": true, "submissionMethodDetails": "Interested suppliers to visit the below link to express an interest in the opportunity: https://s2c-uk62.waxdigital.com/FirstGroupPlc/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4999&Culture=en-GB Suppliers should note that a Non-Disclosure Agreement (NDA) will need to be signed in order to access to the Tender briefing document. More instructions will be provided following expression of interest", "submissionTerms": { "electronicSubmissionPolicy": "allowed", "languages": [ "en" ] }, "expressionOfInterestDeadline": "2026-01-09T12:00:00Z", "awardPeriod": { "endDate": "2026-05-08T23:59:59+01:00" }, "lots": [ { "id": "1", "status": "complete", "value": { "amountGross": 8000000, "currency": "GBP" }, "awardCriteria": { "criteria": [ { "type": "cost", "name": "Whole life cost/Value for money", "numbers": [ { "number": 40, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Delivery of Creative Strategy", "numbers": [ { "number": 50, "weight": "percentageExact" } ] }, { "type": "quality", "name": "ESG/Sustainability", "numbers": [ { "number": 5, "weight": "percentageExact" } ] }, { "type": "quality", "name": "Commercials/Contract", "numbers": [ { "number": 5, "weight": "percentageExact" } ] } ] }, "suitability": { "sme": true }, "contractPeriod": { "startDate": "2026-07-01T00:00:00+01:00", "endDate": "2029-06-30T23:59:59+01:00", "maxExtentDate": "2031-06-30T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "An initial 3 year contract followed by 2 x 12 months optional extensions. Contract term 5 years if fully extended. Estimated contract value is based on full 5-year term." } } ], "documents": [ { "id": "conflictOfInterest", "documentType": "conflictOfInterest", "description": "Not published" }, { "id": "080311-2025", "documentType": "tenderNotice", "noticeType": "UK4", "description": "Tender notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/080311-2025", "datePublished": "2025-12-05T16:09:32Z", "format": "text/html" } ] }, "language": "en", "awards": [ { "id": "1", "title": "Creative Agency Services", "status": "pending", "date": "2026-05-15T00:00:00+01:00", "value": { "amountGross": 4015523.04, "currency": "GBP" }, "mainProcurementCategory": "services", "aboveThreshold": true, "suppliers": [ { "id": "GB-COH-00933578", "name": "DDB UK LIMITED" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" } ], "deliveryAddresses": [ { "region": "UK", "country": "GB", "countryName": "United Kingdom" } ], "relatedLot": "1" } ], "standstillPeriod": { "endDate": "2026-05-28T23:59:59+01:00" }, "contractPeriod": { "startDate": "2026-07-01T00:00:00+01:00", "endDate": "2029-06-30T23:59:59+01:00", "maxExtentDate": "2031-06-30T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "Optional extension for an additional 2 years following expiry of the initial 3 year contract" }, "relatedLots": [ "1" ], "documents": [ { "id": "045472-2026", "documentType": "awardNotice", "noticeType": "UK6", "description": "Contract award notice on Find a Tender", "url": "https://www.find-tender.service.gov.uk/Notice/045472-2026", "datePublished": "2026-05-18T16:20:58+01:00", "format": "text/html" } ], "assessmentSummariesDateSent": "2026-05-15T00:00:00+01:00", "milestones": [ { "id": "1", "type": "futureSignatureDate", "dueDate": "2026-07-01T23:59:59+01:00", "status": "scheduled" } ] } ] }