---
title: "Creative Agency Services"
ocid: "ocds-h6vhtk-05f017"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f017"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f017.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f017.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "FIRST GREATER WESTERN LIMITED"
published: "2026-05-18"
---

# Creative Agency Services

Buyer: FIRST GREATER WESTERN LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05f017

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f017)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05f017.json)

## Summary

First Greater Western Limited, a private utility company based in Wiltshire, is spearheading a procurement process for a new contract titled "Creative Agency Services". This initiative aims to secure a leading creative and strategic agency partner for enhanced brand and product marketing across the travel sector. The procurement takes place through a selective process known as the "Competitive flexible procedure" and is part of the utilities special regime. The contract identified under tender ID FX1332 encompasses a main procurement category of services, specifically advertising and marketing, and involves locations throughout the United Kingdom. Award of the contract, which has been recently moved to an award stage as of 18th May 2026, anticipates a potential start by 1st July 2026, subject to a pending award confirmation from DDB UK Limited. The contract will initially extend for three years with possible extensions up to five years, and the final award will be confirmed following a standstill period ending on 28th May 2026.

This tender presents significant opportunities for creative agencies looking to leverage their expertise in high-impact travel marketing services. Firms with a proven track record in advertising and marketing, complemented by a strategic approach to developing brand identity and customer engagement, are well suited for this contract. SMEs, in particular, should note their eligibility under the procurement's suitability preferences. The project not only promises to enhance the winning agency's portfolio but also positions them centrally within the competitive setting of travel marketing, aligning with GWR's vision for dynamic marketing communications. This contract offers a gross value of £4,015,523.04, marking it as a substantial engagement that could drive business growth and recognition across the UK’s broader travel marketing landscape.

## Notice

GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.

### Lot Information

Lot 1

Renewal: An initial 3 year contract followed by 2 x 12 months optional extensions. Contract term 5 years if fully extended. Estimated contract value is based on full 5-year term.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/045472-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 May 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 May 2026 |
| Contract period | 30 Jun 2026 - 30 Jun 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,000,000 |
| Lots value | £8,000,000 |
| Awards value | £4,015,523 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FIRST GREATER WESTERN LIMITED |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN1 1HL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Central |
| Westminster constituency | Swindon South |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DDB |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 May 2026 at 15:20 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/045472-2026
- 5 Dec 2025 at 16:09 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/080311-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/045472-2026
  18th May 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/080311-2025
  5th December 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.adamandeveddb.com
- https://s2c-uk62.waxdigital.com/FirstGroupPlc/DisplayModules/TradeModules/Negotiations/Opportunities/ViewOpportunityEvent.aspx?EventID=4999&Culture=en-GB
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f017. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f017.json.