---
title: "Healthy Start Vitamins"
ocid: "ocds-h6vhtk-05f0dc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f0dc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f0dc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f0dc.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2025-12-08"
---

# Healthy Start Vitamins

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05f0dc

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## Summary

This procurement process involves Birmingham City Council, which has awarded a contract titled "Healthy Start Vitamins" under the industry category of goods, specifically focusing on vitamins. The initiative is part of a government programme aimed at supporting the health of low-income pregnant women and families. The contract was directly awarded to NHS Supply Chain on 8th December 2025, after it was determined there were no viable competitors. The contract period is set to commence on 1st January 2026 and conclude on 31st December 2028, with potential extensions subject to performance and budget. This procurement falls under the public authority - sub-central government classification and aligns with legal obligations as per the Procurement Act 2023. The delivery for this contract is set in the United Kingdom, with a focus on improving public health services.

For businesses involved in the health supply chain, particularly those specialising in goods like vitamins, this contract opens up significant opportunities for business growth through partnerships with key government suppliers like NHS Supply Chain. Firms that have technical expertise in providing essential health-related goods, particularly those with capabilities for large-scale distribution, are well-suited to engage in similar future opportunities. Collaborations resulting from such contracts can enhance visibility, establish credibility within government procurement circles, and promote long-term stability through repeat engagements in essential public health offerings.

## Notice

Healthy Start is a mandatory Government initiative designed to improve the health of low-income pregnant women and families through the provision of free healthy food, milk, and vitamins. Eligibility extends to women who are at least ten weeks pregnant and families with children under four years of age in receipt of certain benefits or tax credits. This award relates only to the vitamin component of the Healthy Start programme.

### Procurement Information

A direct award to NHS Supply Chain is justified under Section 41(1) and Schedule 5, paragraph 6 of the Procurement Act 2023, as a Direct Award in Special Cases. This approach is necessary due to the absence of viable competition for technical reasons and the lack of reasonable alternatives. NHS Supply Chain is the sole provider capable of meeting the statutory and policy requirements of the Healthy Start programme. Awarding directly ensures compliance with legal obligations, supports the delivery of essential public health services, and aligns with wider Council policy objectives.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/080644-2025 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Dec 2025 |
| Contract period | 1 Jan 2026 - 31 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £450,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 1BB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NHS SUPPLY CHAIN |

## CPV Codes

### Divisions

- 33 - Medical equipments, pharmaceuticals and personal care products

### Codes

- 33616000 - Vitamins

## Release History

- 8 Dec 2025 at 14:17 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/080644-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/080644-2025
  8th December 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f0dc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f0dc.json.