---
title: "HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support"
ocid: "ocds-h6vhtk-05f28b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f28b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f28b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f28b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD"
published: "2025-12-10"
---

# HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support

Buyer: NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-05f28b

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## Summary

The NHS Humber and North Yorkshire Integrated Care Board has managed a procurement process to secure services for brand development, market segmentation, and public relations, as identified by the tender titled "HNY CfE - Brand Development, Market Segmentation, PR and Social Media Support." The procurement was carried out under a limited competition method, specifically designed for service provisions below the threshold limit. The process has reached the award stage, with Gardiner Richardson Limited selected as the supplier. The contract spans from 5th December 2025 to 31st January 2027, with potential for extension. Key tasks include updating the Centre for Excellence branding and identity, spearheading customer segmentation for alcohol and obesity services, and managing social media and public relations efforts within the East Riding of Yorkshire and beyond. This project reflects a focused initiative targeting the healthcare sector, designed to enhance public engagement and brand recognition.

This procurement presents substantial growth opportunities for agencies specialising in marketing consultancy services and public relations. Particularly, firms possessing expertise in brand strategy, customer segmentation, and comprehensive PR solutions should find this tender highly relevant. Small and medium enterprises (SMEs) like Gardiner Richardson Limited, who have demonstrated adeptness in handling such comprehensive service deliveries, could capitalise on these developments. Given the framework's focus on health and wellness, agencies well-versed in these sectors can leverage their specialised skills to meet the outlined expectations, contributing to broader governmental public health objectives and enhancing their market presence.

## Notice

NHS Humber and North Yorkshire Integrated Care Board (HNYICB), on behalf of the Humber and North Yorkshire Centre for Excellence (HNY CfE), are seeking support from a specialist public relations and marketing agency with the skills, knowledge and experience to support with brand creation and development, strategy creation and public relations. The Supplier will be required to: * Review and update the Centre for Excellence branding and identity, incorporating alcohol and obesity; * Customer Market Segmentation for Alcohol and Obesity; * Provide PR Support; * Provide Social media account management; and * Plan and Deliver Launch Events.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/081370-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Dec 2025 |
| Contract period | 5 Dec 2025 - 31 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £137,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS HUMBER AND NORTH YORKSHIRE INTEGRATED CARE BOARD |
| Locality | EAST RIDING OF YORKSHIRE |
| Post town | Hull |
| Postcode | HU10 6DT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE12 East Riding of Yorkshire |
| Local authority | East Riding of Yorkshire |
| Electoral ward | Willerby and Kirk Ella |
| Westminster constituency | Kingston upon Hull West and Haltemprice |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GARDINER RICHARDSON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services

## Release History

- 10 Dec 2025 at 11:02 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/081370-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/081370-2025
  10th December 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://gardiner-richardson.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f28b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f28b.json.