---
title: "CRM email automation tool"
ocid: "ocds-h6vhtk-05f2fd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f2fd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f2fd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f2fd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-12-10"
---

# CRM email automation tool

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-05f2fd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f2fd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05f2fd.json)

## Summary

The Agriculture and Horticulture Development Board, a central government entity based in Coventry, has completed a direct award procurement process to extend its existing CRM email automation tool contract. The contract, focused on IT services in the agricultural sector, was awarded to Click Dimensions, a small to medium-sized enterprise, for a period from 20th January 2026 to 19th January 2027. This extension was necessitated by the need to maintain continuity in critical business operations and customer engagement while awaiting internal staffing adjustments. The procurement method employed was below the threshold and proceeded without competition due to time constraints and operational risks associated with switching suppliers.

This procurement presents ongoing opportunities for businesses specialising in IT services, particularly those with expertise in CRM solutions. Companies capable of providing robust customer relationship management services that enhance business functions and engagement in the agricultural sector are well-positioned to benefit. Additionally, given the nature of the procurement process favouring continuity and reliability, businesses with established contracts and the capability to respond to direct awards swiftly may find this sector accommodating for growth and expansion.

## Notice

Approval was sought to extend the existing CRM supplier contract for a further 12 months to ensure continuity of a critical business service. The supplier provides essential CRM services that support key business functions and customer engagement. There is insufficient time and capacity to conduct a new procurement process. A change in supplier at this stage would risk disruption to critical CRM operations.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/081624-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Dec 2025 |
| Contract period | 20 Jan 2026 - 19 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £60,000 |
| Contracts value | £60,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CLICK DIMENSIONS |

## CPV Codes

### Divisions

- 03 - Agricultural, farming, fishing, forestry and related products
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 03000000 - Agricultural, farming, fishing, forestry and related products
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 10 Dec 2025 at 15:44 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/081624-2025
- 10 Dec 2025 at 15:35 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/081610-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/081624-2025
  10th December 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/081610-2025
  10th December 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.ahdb.org.uk
- https://clickdimensions.com/
- https://clickdimensions.com/contact/
- https://clickdimensions.com/contact/?
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f2fd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f2fd.json.