---
title: "Fit for Life - Men's Health Programme"
ocid: "ocds-h6vhtk-05f3d5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f3d5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f3d5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f3d5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WORCESTERSHIRE COUNTY COUNCIL"
published: "2026-03-25"
---

# Fit for Life - Men's Health Programme

Buyer: WORCESTERSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05f3d5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f3d5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05f3d5.json)

## Summary

The Worcestershire County Council has completed the award process for the "Fit for Life - Men's Health Programme," which was designed to address the low engagement of men in local weight management initiatives. The contract, valued at £257,066, has been awarded to ICAREIMOVE LIMITED and aims to provide tailored health services to support men's weight loss and healthy lifestyle changes. The programme is a service-oriented contract that falls under the health services category, specifically targeting adult men in Worcestershire. The procurement method utilised was open competition, and the contract is set to commence on 13th April 2026 and will run until 12th April 2028, with the option to extend based on provider performance and funding availability.

This contract presents substantial opportunities for businesses specialising in health services, particularly those with experience in community engagement and weight management. As the programme seeks to increase male participation and offer both in-person and online support, businesses adept in delivering flexible and culturally competent health interventions are well-suited to compete. Particularly, small and medium-sized enterprises (SMEs) will find this tender appealing, as it aligns with the procurement’s emphasis on social value and quality alongside price. This initiative supports not only business growth but also addresses critical public health needs, providing a platform for businesses to make impactful contributions to the community's well-being.

## Notice

In Worcestershire, supporting adults to have a healthy lifestyle remains a public health Priority. Around 67% of adults in Worcestershire are classified as overweight or obese. Despite men being more likely than women to be overweight nationally (69.7% compared to 59.2%), uptake of local weight management programmes among men is disproportionately low, estimated at just 12% of participants. This highlights a significant gap in engagement and accessibility, as men often face cultural, social, and practical barriers to joining traditional programmes. The consequences are serious: excess weight substantially increases the risk of long-term conditions such as type 2 diabetes, cardiovascular disease, and certain cancers, underscoring the urgent need for more tailored, male-focused interventions to address these inequalities. By embedding weight management within a sports setting, programmes overcome cultural and psychological barriers, making them more appealing and sustainable for men compared to clinical or classroom-style interventions. Fit for Life will: * Promote and support weight loss, or prevent further excess weight gain, primarily among individuals living with overweight or obesity * Support achievement of the CMO's physical activity recommendations and a reduction in sedentary behaviour. * Support service users to develop healthier eating habits and learn about healthy balanced meals. * Provide a flexible, user led programme that is individualised, culturally competent and inclusive. * Support service users to adopt and maintain healthy lifestyle and behavioural changes, including improved diet and increased physical activity to achieve sustainable weight loss. * Help service users develop strategies and self-regulatory skills to overcome challenges, achieve their weight related goals and maintain a healthier body weight over the long term.

### Lot Information

Lot 1

Renewal: There is an option to extend by up to two years on a 1+1 basis, this is dependent on provider performance, availablility of funding and the contracting authority's priorities.

### Planning Information

Worcestershire County Council would like to invite interested organisations to provide feedback on the proposed service via an MS Forms https://forms.office.com/e/yMJy1MPEgv 
Your views and feedback will not be used for any part of the tender process and will only be used for the development of the service.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027572-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Mar 2026 |
| Submission deadline | 13 Feb 2026 |
| Future notice date | 26 Jan 2026 |
| Award date | 25 Mar 2026 |
| Contract period | 12 Apr 2026 - 12 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £270,000 |
| Lots value | £270,000 |
| Awards value | £257,066 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WORCESTERSHIRE COUNTY COUNCIL |
| Locality | WORCESTER |
| Post town | Worcester |
| Postcode | WR5 2NP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG12 Worcestershire CC |
| Local authority | Worcester |
| Electoral ward | Nunnery |
| Westminster constituency | Worcester |
| Delivery location | TLG12 Worcestershire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICAREIMOVE |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services
- 85323000 - Community health services

## Release History

- 25 Mar 2026 at 17:38 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/027572-2026
- 26 Jan 2026 at 13:45 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006680-2026
- 11 Dec 2025 at 13:31 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/081989-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/027572-2026
  25th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/006680-2026
  26th January 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/081989-2025
  11th December 2025 - Preliminary market engagement notice on Find a Tender
- https://www.in-tendhost.co.uk/worcestershire/aspx/Home
  The procurement is being conducted in a single stage; conditions of participation, price and quality - see tender guidance for further details. Please visit https://www.in-tendhost.co.uk/worcestershire/aspx/Home to access this opportunity. You will need to register on In-Tend in order to apply for this opportunity.

## Notice URLs

- http://www.icareimove.com
- https://forms.office.com/e/yMJy1MPEgv
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.worcestershire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f3d5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f3d5.json.