---
title: "Healthy Advertising - Mind the Ad"
ocid: "ocds-h6vhtk-05f6ca"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f6ca"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f6ca.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f6ca.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WIGAN COUNCIL"
published: "2025-12-16"
---

# Healthy Advertising - Mind the Ad

Buyer: WIGAN COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05f6ca

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05f6ca.json)

## Summary

Wigan Council has successfully concluded the procurement process for its "Healthy Advertising - Mind the Ad" project, aimed at developing a creative consultation framework for its Healthy Advertising Policy. This initiative involves engaging young people aged 11 to 16 in creative media production to inform policy development. The procurement was conducted using a direct method below the threshold without competition, and the contract was awarded to CURIOUS MINDS on 10th December 2025, with the contract period extending until 31st October 2026. Located in Wigan, the project's industry category falls under services, specifically advertising campaign services and material production.

This contract presents opportunities for businesses in creative consultancy, advertising, and media production sectors to demonstrate their expertise in peer-led media initiatives and participatory events. Small and medium enterprises (SMEs) are well-suited to compete in such tenders, particularly those with experience in youth engagement and creative policy-making contributions. CURIOUS MINDS, a Voluntary, Community and Social Enterprise (VCSE), exemplifies the successful bidder profile by combining community-focused objectives with innovative service delivery in arts and education. Thus, this procurement serves as a model for similar organizations to leverage their strengths in pursuing future opportunities with public authorities like Wigan Council.

## Notice

Delivery of Mind the Ad - a two - stage creative consultation with young people (ages 11-16) to inform Wigan Council's Healthy Advertising Policy. Includes peer-led media outputs, one-day participatory event, creative artefacts, soundbites, and evaluation report. Please note: the successful supplier is not VAT registered, therefore exclusive and inclusive amounts are shown as the same.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083395-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 10 Dec 2025 |
| Contract period | 10 Dec 2025 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £7,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WIGAN COUNCIL |
| Locality | WIGAN |
| Post town | Wigan |
| Postcode | WN1 1YN |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD36 Greater Manchester North West |
| Local authority | Wigan |
| Electoral ward | Wigan Central |
| Westminster constituency | Wigan |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CURIOUS MINDS |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 79341400 - Advertising campaign services

## Release History

- 16 Dec 2025 at 13:54 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/083395-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/083395-2025
  16th December 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://curiousminds.org.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f6ca. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f6ca.json.