---
title: "Generation Study NHS Site TV Campaign"
ocid: "ocds-h6vhtk-05f846"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f846"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f846.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f846.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GENOMICS ENGLAND LIMITED"
published: "2025-12-17"
---

# Generation Study NHS Site TV Campaign

Buyer: GENOMICS ENGLAND LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05f846

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f846)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05f846.json)

## Summary

The Generation Study NHS Site TV Campaign, managed by Genomics England Limited, is a completed procurement process for a 12-month national advertising campaign in NHS maternity hospital waiting rooms. This initiative aims to promote participation in the Generation Study. The buying organisation, a central government public authority, is located at Level 21 One Canada Square, London, United Kingdom. The procurement method employed was direct and below threshold, meaning there was no competitive tender process. Key dates include the contract period starting on 6th January 2026 and concluding on 5th January 2027. The award has been made for advertising services, specifically involving the display of promotional videos across multiple regions within the UK, with Now Media Group Limited as the supplier.

This tender provides significant opportunities for businesses in the advertising services sector, particularly those capable of delivering large-scale national campaigns. The project involves regular screenings of campaign content in NHS locations, making it an ideal contract for firms specialising in media delivery, particularly those with experience in healthcare or public awareness campaigns. Large businesses with the capability to manage nationwide logistical requirements and those adept at engaging public audiences through innovative advertising strategies would be well-suited to compete for such contracts. As the procurement process was direct and below threshold, this highlights an opportunity for suppliers to engage with public authorities without a competitive bidding process.

## Notice

Provision of a 12-month national advertising campaign in NHS maternity hospital waiting rooms to promote participation in the Generation Study. The campaign consists of four plays of a two-minute Generation Study participant video per two-hour loop, with captions, displayed on NowBabyTV screens.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/084024-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Dec 2000 |
| Contract period | 6 Jan 2026 - 5 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £26,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GENOMICS ENGLAND LIMITED |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 5AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NOW MEDIA GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 17 Dec 2025 at 16:14 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/084024-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/084024-2025
  17th December 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.nowbaby.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f846. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f846.json.