---
title: "RBGKEW1117 Media Buying Agency Framework Wakehurst"
ocid: "ocds-h6vhtk-05f9b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f9b5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f9b5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05f9b5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2025-12-18"
---

# RBGKEW1117 Media Buying Agency Framework Wakehurst

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-h6vhtk-05f9b5

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## Summary

The Board of Trustees of the Royal Botanic Gardens Kew, located at Kew Green, United Kingdom, has completed the procurement process titled "RBGKEW1117 Media Buying Agency Framework Wakehurst." This contract pertains to the multimedia software development services category and spans various regions across the UK, including UKC, UKD, and UKI among others. The procurement stage is marked as complete, with the award dated 18th December 2025 and the contract period running from 1st February 2026 to 31st January 2027. The procurement was conducted through a direct method, categorised as below threshold without competition, concluding with the award of the contract to Ground Up Media LTD for a gross amount of £120,000.

This tender presents significant growth opportunities for businesses in the media buying and multimedia development sectors. Organisations experienced in delivering comprehensive media analytics, out-of-home advertising, audio, and programmatic digital services would find this tender particularly beneficial. Moreover, SMEs like Ground Up Media LTD, which was successful in securing this contract, demonstrate how businesses with a strong performance history in similar domains can leverage such public procurement openings to expand their market presence and operational scope across multiple UK regions.

## Notice

Use of GUM for booking media including out of home ads, audio, and programmatic digital, alongside providing guidance on locations to book and performance analysis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/084632-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Dec 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Dec 2025 |
| Contract period | 1 Feb 2026 - 31 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £100,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | KEW GREEN |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GROUND UP MEDIA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212520 - Multimedia software development services

## Release History

- 18 Dec 2025 at 17:23 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/084632-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/084632-2025
  18th December 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05f9b5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05f9b5.json.