---
title: "CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING"
ocid: "ocds-h6vhtk-05fbae"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fbae"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fbae.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fbae.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "GLOUCESTER CITY COUNCIL"
published: "2026-04-17"
---

# CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

Buyer: GLOUCESTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05fbae

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fbae)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05fbae.json)

## Summary

Gloucester City Council has awarded a concession contract for the provision of roadside advertising space, including roundabouts, across multiple regions in the United Kingdom. This agreement forms part of the Council's efforts to support local business promotion and generate a fixed annual revenue stream, contributing to maintenance activities within the area. The procurement, which follows an open competition methodology, concluded with MARKETING FORCE LIMITED being selected as the successful supplier. This contract, signed on 14 April 2026, will run until the end of March 2033, and involves advertising and marketing services under CPV code 79340000.

For businesses in the advertising and marketing industry, particularly those experienced in managing public advertising spaces, this concession offers substantial growth opportunities. MARKETING FORCE LIMITED, identified as an SME, exemplifies the type of organisation well-suited to such ventures, capable of leveraging existing advertising relationships and developing new ones. Companies that excel in securing statutory consents, as required for the signage, and generating revenue from advertising, can find lucrative prospects in this contract. This initiative by Gloucester City Council facilitates business expansion while enabling the local authority to bolster its marketing activities effectively.

## Notice

The Authority is offering an advertising space concession opportunity to the market (to primarily include roadside and roundabout advertising space). The successful Supplier will manage, operate and generate revenue from the advertising space in return for a payment to the Authority. There exists the opportunity for the successful Supplier to build on the relationships that existed previously with current advertisers and to build new relationships. To the Authority's knowledge all signs have the benefit of all necessary statutory consents, although the successful Supplier will need to check with the Planning service and other relevant authorities prior to commencement, and if necessary, secure necessary consents before proceeding. The Authority's purpose in offering this concessions agreement is to increase the opportunities available to local businesses to promote themselves. The Authority also aims to secure a fixed annual income stream (in return for granting the concession), to support its business promotion and marketing activities and to contribute towards the maintenance of the roundabouts and verges. The contract will be a concessions contract because the Authority will not be paying the successful Supplier to provide the service. The Authority will receive a payment from any advertisement income.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/035023-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Apr 2026 |
| Submission deadline | 3 Feb 2026 |
| Future notice date | Not specified |
| Award date | 16 Mar 2026 |
| Contract period | 13 Apr 2026 - 31 Mar 2033 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | £200,000 |
| Awards value | £364,583 |
| Contracts value | £364,583 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLOUCESTER CITY COUNCIL |
| Locality | GLOUCESTER |
| Post town | Gloucester |
| Postcode | GL1 2FB |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK73 Gloucestershire CC |
| Local authority | Gloucester |
| Electoral ward | Westgate |
| Westminster constituency | Gloucester |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING FORCE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 17 Apr 2026 at 09:24 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/035023-2026
- 16 Mar 2026 at 11:12 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/023401-2026
- 22 Dec 2025 at 14:35 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/085454-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/035023-2026
  17th April 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/023401-2026
  16th March 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/085454-2025
  22nd December 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-9501
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-14924
  Signed contract

## Notice URLs

- http://www.marketingforce.co.uk
- https://procontract.due-north.com/Login/FirstTimeLogin
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fbae. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05fbae.json.