---
title: "Brand Identity Development for the New Passenger Watchdog"
ocid: "ocds-h6vhtk-05fcea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fcea"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fcea.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fcea.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOCUS"
published: "2026-02-24"
---

# Brand Identity Development for the New Passenger Watchdog

Buyer: TRANSPORT FOCUS  
Current stage: Award  
OCID: ocds-h6vhtk-05fcea

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## Summary

The procurement process for "Brand Identity Development for the New Passenger Watchdog" is spearheaded by Transport Focus, a central government authority based in London, United Kingdom. The tender falls under the services industry category, specifically marketing and specialty design services. The final award stage was completed on 24 February 2026, following an open competition procurement method. Key deadlines included the submission of tenders by 16 January 2026, and the tendering process is governed by the legal basis of the UKPGA 2023/54. The contract, valued at £13,190.75, was awarded to SOMETHING INC LIMITED, emphasising the provision of value for money by exploring brand identity options that align with Transport Focus's core values and stakeholder needs.

This tender presents significant opportunities for businesses in the branding and marketing industry to demonstrate their expertise in developing strategic brand identities. It is specifically suitable for SMEs, VCSEs, and firms with proven experience in public sector branding, creative capability, and audience research skills. Businesses can leverage this tender to establish strong partnerships with governmental bodies and enhance their portfolios with a high-profile project that requires creativity, strategic insight, and an understanding of public sector constraints. The project demands a team with relevant expertise in brand identity work, offering not just financial growth but also reputational expansion within the sector.

## Notice

Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds.

### Lot Information

Lot 1

Renewal: Extensions may be used based on agreed timeline for work following appointment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/016499-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Feb 2026 |
| Submission deadline | 16 Jan 2026 |
| Future notice date | Not specified |
| Award date | 18 Feb 2026 |
| Contract period | 18 Feb 2026 - 17 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £15,000 |
| Lots value | £15,000 |
| Awards value | Not specified |
| Contracts value | £13,190 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOCUS |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4QZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOMETHING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79930000 - Specialty design services
- 79990000 - Miscellaneous business-related services

## Release History

- 24 Feb 2026 at 14:15 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/016499-2026
- 24 Dec 2025 at 11:48 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/086115-2025
- 23 Dec 2025 at 16:39 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/085981-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/016499-2026
  24th February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/086115-2025
  24th December 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/085981-2025
  23rd December 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-9580
  Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds.

## Notice URLs

- http://www.something.media
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.transportfocus.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fcea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05fcea.json.