---
title: "Brand Fundamentals"
ocid: "ocds-h6vhtk-05fec2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fec2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fec2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fec2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "1"
published: "2026-05-22"
---

# Brand Fundamentals

Buyer: 1  
Current stage: Award  
OCID: ocds-h6vhtk-05fec2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fec2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05fec2.json)

## Summary

The recent public procurement process conducted by Nest Corporation, a sub-central government public authority located in London, United Kingdom, has concluded with the award of a contract for the project titled "Brand Fundamentals." This contract aimed to find a partner to review and evolve Nest's brand fundamentals for a cohesive brand expression. The procurement fell under the industry category of advertising consultancy services with the procurement stage now complete. The competitive flexible procedure was employed in this process, which was initiated in January 2026 and concluded with the signing of the contract on 20th May 2026. The contract period extends until 19th May 2029, with the possibility of an extension up to 2030.

This tender presents significant opportunities for businesses specialising in brand consultation and advertising services. Small and medium-sized enterprises (SMEs), in particular, could benefit from engaging in such contracts, especially those with experience in developing brand expressions for both internal and external audiences. The contract, awarded to The Clearing Consultancy Ltd, highlights the importance of expertise in brand architecture and design language, offering potential growth through high-value public sector engagements. The open and competitive process ensures that businesses with innovative solutions and robust social value policies have the opportunity to contribute to and benefit from Nest's strategic branding objectives.

## Notice

We're looking for a partner to review and evolve our brand fundamentals to support a cohesive and effective brand expression internally and externally to all audiences. Our external audiences include members - people who are saving with Nest through work; employers, who select to use Nest on behalf of their staff and Third-Party Administrators (TPAs) like accountants and bookkeepers who support employers in setting up and / or running their workplace pensions. Our objective from this work is to come away with a new design language that's made up of a suite of brand assets and guidance that demonstrates how we show up for our audiences in a warm, human and relatable way. As well as our visual assets, we would also like our partner to provide guidance on brand architecture and naming conventions.

### Lot Information

Lot 1

Renewal: a one year extensiion at the discretion of Nest

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047711-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 May 2026 |
| Submission deadline | 2 Feb 2026 |
| Future notice date | Not specified |
| Award date | 19 Mar 2026 |
| Contract period | 19 May 2026 - 19 May 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £550,000 |
| Lots value | £550,000 |
| Awards value | £550,000 |
| Contracts value | £550,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | 1 |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE CLEARING CONSULTANCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services

## Release History

- 22 May 2026 at 10:43 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/047711-2026
- 1 Apr 2026 at 10:52 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/030288-2026
- 2 Jan 2026 at 13:34 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000049-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/047711-2026
  22nd May 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/030288-2026
  1st April 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/000049-2026
  2nd January 2026 - Tender notice on Find a Tender

## Notice URLs

- https://nesttenders.bravosolution.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fec2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05fec2.json.