---
title: "Regional Gambling-Related Harm Prevention Market Segmentation"
ocid: "ocds-h6vhtk-05fffe"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fffe"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fffe.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05fffe.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "KINGSTON UPON HULL CITY COUNCIL"
published: "2026-01-28"
---

# Regional Gambling-Related Harm Prevention Market Segmentation

Buyer: KINGSTON UPON HULL CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05fffe

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## Summary

Kingston Upon Hull City Council awarded a contract for "Regional Gambling-Related Harm Prevention Market Segmentation" to Brightsparks Agency LTD. The contract was tendered under an open competition process below the threshold, with the procurement method focusing on social research services. The award process was highly competitive, featuring eight bids, and concluded with the contract being signed on 26th January 2026. The delivery period is set to last from 28th January to 31st March 2026, with the services being executed in the Yorkshire and the Humber region. The estimated value of the services is £41,666. The contract aims to address gambling-related harm and is part of a collaborative effort involving the Association of Directors of Public Health for Yorkshire and the Humber. The tender was comprehensively managed by Hull City Council, providing detailed documentation throughout the process.

This procurement offers significant growth opportunities for businesses specialising in social and market research, particularly small and medium-sized enterprises (SMEs) and those equipped to handle public health campaigns. Businesses with a strong background in research and design, market-testing service delivery, and experience in handling projects related to public health are ideally suited to compete. The open and competitive nature of the tender process, despite being below the procurement threshold, reflects an accessible entry point for capable organisations seeking to expand their portfolio in the public sector, especially those based in or adjacent to the Yorkshire and the Humber region. The focus on quality and expertise within the tender's award criteria underscores the importance of thorough market and social research proficiency in such public health initiatives.

## Notice

Hull City Council (The Authority) has awarded a contract to the supplier Brightsparks Agency LTD (Companies House number 09181544) for the service of Regional Gambling-Related Harm Prevention Market Segmentation. This will be delivered for Hull City Council on behalf of the Association of Directors of Public Health for Yorkshire and the Humber (ADPH-YH). The supplier was awarded the contract after following a competitive RFQ process with the highest score bided (of eight bids received). The contract is anticipated to commence 26th January 2026 ending by 31st March 2026. The Authority has estimated the value of the Services to be PS41,66.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007509-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jan 2026 |
| Submission deadline | 20 Jan 2026 |
| Future notice date | Not specified |
| Award date | 26 Jan 2026 |
| Contract period | 28 Jan 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,666 |
| Lots value | £41,666 |
| Awards value | Not specified |
| Contracts value | £41,666 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KINGSTON UPON HULL CITY COUNCIL |
| Additional buyers | HULL CITY COUNCIL |
| Locality | HULL |
| Post town | Hull |
| Postcode | HU1 1AA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE11 Kingston upon Hull, City of |
| Local authority | Kingston upon Hull, City of |
| Electoral ward | St Andrew's & Docklands |
| Westminster constituency | Kingston upon Hull West and Haltemprice |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRIGHTSPARKS AGENCY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73300000 - Design and execution of research and development
- 79310000 - Market research services
- 79312000 - Market-testing services
- 79315000 - Social research services
- 79342000 - Marketing services

## Release History

- 28 Jan 2026 at 11:32 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/007509-2026
- 9 Jan 2026 at 10:56 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001740-2026
- 6 Jan 2026 at 12:00 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000627-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/007509-2026
  28th January 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/001740-2026
  9th January 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/000627-2026
  6th January 2026 - Tender notice on Find a Tender

## Notice URLs

- http://www.brightsparksagency.co.uk/
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=101318&TID100106559&B=
- https://www.hull.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05fffe. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05fffe.json.