---
title: "Measuring Prominence on Connected TVs"
ocid: "ocds-h6vhtk-060171"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060171"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060171.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060171.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-01-08"
---

# Measuring Prominence on Connected TVs

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-h6vhtk-060171

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060171)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060171.json)

## Summary

The public procurement process initiated by Ofcom, the UK's communications regulator, is titled "Measuring Prominence on Connected TVs". It fell under the category of data services within the services sector, involving the monitoring and analysis of content accessibility on connected TV platforms. With a focus on support for Part 2 of the Media Act, the project emphasized ensuring the prominence and availability of content from Public Service Broadcasters. This contract was awarded to Loopr Ltd, an SME, following a limited procurement method below the threshold, indicating a controlled competitive process. The procurement process, located in London, was completed by 2026-01-08, with the contract starting on 2025-09-17 and running until 2027-10-29.

This tender presents substantial business growth opportunities for SMEs involved in data services, particularly those specialising in digital media analytics and TV platform management. Companies equipped to provide insights into user interface design and prominence evaluation on connected TV platforms would find this contract advantageous. As a supplier, there is potential for ongoing work with public authorities like Ofcom, given the strategic alignment with national media policies. These opportunities are especially pertinent for businesses looking to expand their portfolio in the media and telecommunications sectors by aligning with regulatory initiatives.

## Notice

Ofcom require data to support our work implementing Part 2 of the Media Act which introduces new rules to ensure content provided by the Public Service Broadcasters (the BBC, ITV, Channel 4, Channel 5, S4C in Wales and STV in Scotland) is available, prominent, and easily accessible on a range of connected TV platforms that are accessed via smart TVs, smart sticks and set top boxes. The data will provide us with insights into prominence across relevant platforms, including the share of user interfaces occupied by PSBs and estimates of the monetary value of prominence slots. There are likely to be low/mid-teens number of platforms in scope of the new prominence obligations.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001270-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 11 Sep 2025 |
| Contract period | 16 Sep 2025 - 29 Oct 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £204,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LOOPR |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72300000 - Data services

## Release History

- 8 Jan 2026 at 09:10 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/001270-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/001270-2026
  8th January 2026 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060171. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060171.json.