--- title: "C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme" ocid: "ocds-h6vhtk-060527" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060527" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060527.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060527.json" source: "Find A Tender Service" current_stage: "Award" buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT" published: "2026-04-01" --- # C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT Current stage: Award OCID: ocds-h6vhtk-060527 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060527) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060527.json) ## Summary The Welsh Government is overseeing the Wales Conference Ambassador & Lead Generation Programme, aimed at boosting Wales as a top choice for international business events, with the latest contracting stage being the award. This initiative seeks service delivery from April 2026 to April 2029, focusing on marketing management consultancy, event services, and business development consultancy, among other categories. Located at Cardiff, the procurement follows an open procedure and is covered by the GPA. The awarded contract begins on 5th April 2026, concluding on 4th April 2029, with a total contract value of £179,988. Recent document updates were made on 1st April 2026, signalling completion and transition into the award phase. This tender provides business growth opportunities, particularly for SMEs experienced in marketing, events, and consultancy services. Organisations with proficiency in economic research, marketing services, and business development can leverage this contract to expand their portfolio within the public sector. The programme aligns with the National Events Strategy for Wales and supports sustainable development goals, fostering collaboration across academia and industry in Wales. Businesses with robust strategies for managing Ambassador programmes and lead generation will find this as a platform to enhance their international event bidding capacity and contribute to Wales's global standing. ## Notice Service delivery of the Wales Ambassador Conference Programme from April 2026 to April 2029. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/030123-2026 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Apr 2026 | | Submission deadline | 2 Mar 2026 | | Future notice date | 10 Feb 2026 | | Award date | 20 Mar 2026 | | Contract period | 4 Apr 2026 - 4 Apr 2029 | | Recurrence | 2029-04-06 | ## Values | Field | Value | | --- | --- | | Tender value | £150,000 | | Lots value | £150,000 | | Awards value | £149,990 | | Contracts value | £149,990 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SARAH FLEMING ASSOCIATES | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79311400 - Economic research services - 79342000 - Marketing services - 79411100 - Business development consultancy services - 79413000 - Marketing management consultancy services - 79952000 - Event services ## Release History - 1 Apr 2026 at 08:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/030123-2026 - 20 Mar 2026 at 11:22 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/025654-2026 - 27 Jan 2026 at 16:03 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/007246-2026 - 13 Jan 2026 at 17:49 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/002876-2026 ## Documents - https://www.find-tender.service.gov.uk/Notice/030123-2026 1st April 2026 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/025654-2026 20th March 2026 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/007246-2026 27th January 2026 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/002876-2026 13th January 2026 - Planned procurement notice on Find a Tender ## Notice URLs - http://gov.wales - https://etenderwales.bravosolution.co.uk- - https://etenderwales.bravosolution.co.uk-TheauthorityisusingeTenderwalestocarryoutthisprocurementprocess.ThefirstpersonfromyourOrganisationtousethePlatformwillberequiredtoregisteronbehalfoftheOrganisation.RegistrationinvolvesacceptingaUserAgreement,andprovidingbasicinformationaboutyourOrganisationandabouttheUserperformingtheRegistration.TheUserwhoperformstheRegistrationbecomestheSuperUserfortheOrganisation.OnregisteringonthePlatformtheSuperUserwillselectaUsernameandwillreceiveapassword.ThePasswordwillbesentbye-mailtotheemailaddressthatwasspecifiedintheUserDetailssectionoftheRegistrationpage.Inordertolog-intothePlatformpleaseenteryourUsernameandPassword.IfyouforgetyourPasswordthenvisitthehomepageandclick“Forgotyourpassword?”RegistrationshouldonlybeperformedonceforeachOrganisation.IfyouthinkthatsomeoneinyourOrganisationmayhavealreadyregisteredonthisPlatformthenyoumustnotregisteragain.PleasecontactthepersonwhoRegistered(i.e.theSuperUser)inordertoarrangeaccesstothePlatform.ContacttheHelpdeskimmediatelyifyouareunabletocontacttheSuperUser(forexampleiftheyhaveleftyourOrganisation).IfyourOrganisationisalreadyregisteredonthePlatformthenyoumustnotmakeanyadditionalregistration.ITTresponsesmustbeuploadedtotheBravoSolutionportalby2pmon02/03/2026HowToFindTheITT:-Onceloggedinyoumustclickon‘PQQs/ITT’sOpentoallSuppliers’Thee-tenderreferencesforthiscontractare:project_61906,itt_122685.Clickonthetitletoaccesssummarydetailsofthecontract.Ifyouarestillinterestedinsubmittingatender,clickthe‘ExpressanInterestbutton’.ThiswillmovethePQQ/ITTfromthe‘OpentoallSuppliers’areatothe‘MyPQQ/ITT’s’onthehomepage.YouwillthenseethefulldetailsoftheTenderinthequalificationandtechnicalenvelopesalongwithanyrelevantdocumentsinthe‘Attachments’area.ShouldyouhaveanyquestionsontheTender,pleaseusethe‘Messages’areatocontactthebuyerdirectly–Pleasedonotcontactthenamedpersonatthetopofthisnotice. - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060527. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060527.json.