---
title: "London-wide citizen behavioural tracker"
ocid: "ocds-h6vhtk-060555"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060555"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060555.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060555.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LONDON WASTE AND RECYCLING BOARD OPERATING AS RELONDON"
published: "2026-03-05"
---

# London-wide citizen behavioural tracker

Buyer: LONDON WASTE AND RECYCLING BOARD OPERATING AS RELONDON  
Current stage: Award  
OCID: ocds-h6vhtk-060555

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## Summary

London Waste and Recycling Board, operating as ReLondon, has concluded the procurement process for the "London-wide citizen behavioural tracker" aimed at monitoring shifts in Londoners' awareness and attitudes towards circular or waste-busting lifestyles. The contract, awarded to ICARO CONSULTING LIMITED, a small and medium-sized enterprise, involves market research services with a contract value of £30,000 plus VAT. The procurement used an open, competitive flexible procedure and involves delivering baseline research and recommendations for future tracking methodologies. ReLondon, a collaboration between the Mayor of London and London's boroughs, seeks to revolutionise waste management in the capital. Key dates for the work include baseline setting in March 2026, with reporting concluded by mid-May 2026.

This tender opens business growth opportunities for companies specialising in market research, particularly those focusing on sustainability and circular economy practices. Suitable contenders are small to medium-sized enterprises that are capable of executing quantitative surveys and providing detailed insights into behavioural trends. Businesses that have expertise in working with large-scale survey data, and possessing a strategic understanding of circular lifestyles, will find this tender particularly advantageous. The project aligns with ReLondon's mission to position London as a leader in sustainable living, providing collaborating companies with exposure and potential expansion into related future projects. It fosters collaboration by encouraging innovative tracking methodologies and strategies to interpret the dynamics of Londoners’ environmental attitudes.

## Notice

The brief While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work. As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years. Research approach: We would like responses to suggest optimum approaches and costings against the following core requirements: * Baseline setting in March 2026, possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest. * Ongoing methodology for subsequent years against year one baseline, to provide longitudinal tracking data. We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as: * Quarterly 'dip' polling against smaller subsets of questions * Ad hoc insights on one-off topics via online polling or using qualitative methods * Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover: (a) design and delivery of the baseline setting research in this first year; and (b) the provision of recommendations on methodology and costing/resourcing implications for future iterations in the next financial year. Objectives Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are: * To measure awareness and impact of ReLondon campaigns, events and behavioural interventions and projects To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff * To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level * To test understanding of circularity amongst the general population, including language and specific terminology, what circular behaviours mean in practice and their perceived benefits for people and communities Scope of work The work proposed and costed for must include the following: Report on baseline research and its implications, with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026 Future years' methodology and costings recommendations presented Mid-end May 2026 Budget The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to PS30k plus VAT. We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019930-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Mar 2026 |
| Submission deadline | 9 Feb 2026 |
| Future notice date | Not specified |
| Award date | 20 Feb 2026 |
| Contract period | 5 Mar 2026 - 31 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | £30,000 |
| Awards value | £30,000 |
| Contracts value | £30,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON WASTE AND RECYCLING BOARD OPERATING AS RELONDON |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 7PB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICARO CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 5 Mar 2026 at 13:31 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/019930-2026
- 20 Feb 2026 at 12:10 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/015635-2026
- 15 Jan 2026 at 12:37 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003466-2026
- 14 Jan 2026 at 09:59 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/002957-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/019930-2026
  5th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/015635-2026
  20th February 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/003466-2026
  15th January 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/002957-2026
  14th January 2026 - Tender notice on Find a Tender
- https://relondon.gov.uk/about-us/jobs-and-tenders
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-10264
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-10365

## Notice URLs

- http://www.icaro.uk.com
- https://relondon.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060555. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060555.json.