---
title: "BTA2176 - Search engine optimization Marketing for VB and VW Web"
ocid: "ocds-h6vhtk-060691"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060691"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060691.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060691.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "VISITBRITAIN/VISITENGLAND"
published: "2026-01-15"
---

# BTA2176 - Search engine optimization Marketing for VB and VW Web

Buyer: VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-060691

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060691)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060691.json)

## Summary

The British Tourist Authority, trading as VisitBritain/VisitEngland, based in Birmingham, conducted a procurement process titled "BTA2176 - Search Engine Optimization Marketing for VB and VW Web," in the industry category of information technology services. This project aimed at enhancing the visibility and traffic of the VisitBritain and VisitEngland websites across various domains. The procurement stage has reached completion and involved a limited procurement method through the Crown Commercial Services RM6124 Communications Marketplace Dynamic Purchasing System. The contract award, valued at £667,925, was signed on 26th November 2025, for services delivered primarily within the UK. The tender was classified under the CPV code 72222300.

This tender represents a significant opportunity for businesses specializing in information technology services, particularly those with expertise in search engine optimisation. The procurement process was tailored to further competition, which creates a valuable opportunity for small and medium enterprises (like the successful bidder, 8 Million Stories Ltd) to showcase their capabilities in delivering high-quality and impactful digital marketing solutions. The emphasis on technical quality and social value as award criteria underscores the potential for businesses to grow by leveraging innovation and contributing positively to society while serving a reputable public body like VisitBritain/VisitEngland.

## Notice

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland's visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

### Lot Information

Lot 1

Further Competition under the Crown
Commercial Services RM6124 Communications Marketplace Dynamic
Purchasing System (DPS).

### Procurement Information

Further Competition under the Crown
Commercial Services RM6124 Communications Marketplace Dynamic
Purchasing System (DPS).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003459-2026 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Nov 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £667,925 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 8 MILLION STORIES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 15 Jan 2026 at 12:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003459-2026

## Notice URLs

- https://8ms.com/
- https://www.visitbritain.com/en
- https://www.visitbritain.org/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060691. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060691.json.