---
title: "Provision of industry TV audience viewing data"
ocid: "ocds-h6vhtk-0607bc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0607bc"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0607bc.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0607bc.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-02-02"
---

# Provision of industry TV audience viewing data

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-h6vhtk-0607bc

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0607bc)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0607bc.json)

## Summary

Ofcom, headquartered in London, has successfully completed a procurement process for the "Provision of industry TV audience viewing data." This procurement falls under the research services industry category and is pertinent to UK regions, particularly London. The procurement method employed was a direct award, given the unique supply of services by the Broadcasters Audience Research Board (BARB) with the procurement stage now at Award. The contract began on 2nd February 2026 and will run until the end of the year, carrying a gross contract value of £1,205,334. This initiative assists Ofcom in fulfilling its regulatory duties, in alignment with the Communications Act and Media Act legislation.

This procurement presents an opportunity for firms engaged in media analytics and research services who aim to enhance their growth trajectory by acquiring regulatory data contracts. Although the specific procurement was a direct award due to the exclusivity of BARB's intellectual property and data generation capabilities, businesses with unique offerings in niche areas of media research may find similar future tenders valuable. In this case, large-scale organisations similar to BARB with unique data analytics offerings will be better positioned to compete effectively for such exclusive contracts.

## Notice

Provision of industry TV audience viewing data with permission for Ofcom to publish this for any regulatory purpose. Ofcom requires this data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation.

### Procurement Information

BARB is the TV industry body responsible for producing TV audience data mainly for measuring advertising and producing a trading currency for the broadcasters. Measurement of programme/channel viewing is an associated benefit of the currency. BARB is formed and run as a non-profit by the main broadcasters and the Institute of Practitioners in Advertising (IPA). Ofcom requires the data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation. There are no other suppliers of this data

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008744-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Feb 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Jan 2026 |
| Contract period | 2 Feb 2026 - 31 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,004,445 |
| Contracts value | £1,004,445 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active, Pending |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BROADCASTERS AUDIENCE RESEARCH BOARD (BARB |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 2 Feb 2026 at 09:16 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/008744-2026
- 16 Jan 2026 at 14:49 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/003968-2026
- 16 Jan 2026 at 14:17 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/003933-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/008744-2026
  2nd February 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/003968-2026
  16th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/003933-2026
  16th January 2026 - Transparency notice on Find a Tender

## Notice URLs

- http://www.ofcom.org.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0607bc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0607bc.json.