---
title: "High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme"
ocid: "ocds-h6vhtk-06080b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06080b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06080b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06080b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL"
published: "2026-01-16"
---

# High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme

Buyer: CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-06080b

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## Summary

The City of Bradford Metropolitan District Council has awarded a contract titled "High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme" to Park Retail Limited, trading as Love2shop. This procurement falls under the goods category with a focus on presents and rewards and is aimed at supporting a stop smoking incentive programme within the BD4 area of Bradford. The programme seeks to reduce smoking rates by offering digital gift cards as incentives. The contract, with gross value amounting to £55,200, was awarded on 17th December 2025, following a 'direct' procurement method below the threshold requiring competition. It covers the period from 19th January 2026 to 19th January 2027, and the initiative is legally backed by UKPGA 2023/54.

This tender presents an excellent opportunity for businesses specialising in digital vouchers and gift card services, particularly those with expertise in supplying to public health initiatives. Suppliers can leverage this demand to enhance their market presence in the public sector, particularly within health-focused incentive schemes. Large entities like Park Retail Limited, which can handle the scalability and specific logistics of such projects, are well-positioned to compete. Additionally, this contract supports business growth by fostering community health improvements, thereby creating secondary markets and brand alignment opportunities for suppliers in health and wellness domains.

## Notice

The Council is seeking to appoint a Supplier to purchase digital high street digital gift cards to deliver an incentive pilot programme for people to stop smoking. Currently, the Council's Public Health team delivers smoking cessation services (Living Well Stop Smoking Services) and there is a grant through the Department of Health and Social Care to support Bradford to be Smokefree by 2030. The Living Well Stop Smoking Service is delivering a pilot incentive programme within the BD4 area in January 2026 to June 2026. BD4 has a high rate of the adult population that smoke, and the incentive programme will target these more hardened smokers to make a quit attempt and support them to become smokefree. Smoking cessation interventions have been shown to be one of the most cost-effective of all life-saving treatments provided within healthcare systems - savings have been calculated to be somewhere in the region of PS1,000 per life year gained, compared with more than PS15,000 for the average life-saving treatment. Understanding these costs to society, and the benefits of stop smoking services, shows the importance of local stop smoking services and the positive impact on the local health economy. Use the link to access more information on the smoking statistics in the Bradford area.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004071-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Dec 2025 |
| Contract period | 19 Jan 2026 - 19 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £46,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 1HX |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PARK RETAIL LIMITED T/A LOVE2SHOP |

## CPV Codes

### Divisions

- 18 - Clothing, footwear, luggage articles and accessories

### Codes

- 18530000 - Presents and rewards

## Release History

- 16 Jan 2026 at 16:30 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/004071-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/004071-2026
  16th January 2026 - Contract award notice on Find a Tender

## Notice URLs

- https://www.bradford.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06080b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06080b.json.