---
title: "On Train Advertising"
ocid: "ocds-h6vhtk-06090d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06090d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-06090d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-06090d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE CHILTERN RAILWAY COMPANY LIMITED"
published: "2026-01-19"
---

# On Train Advertising

Buyer: THE CHILTERN RAILWAY COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-06090d

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-06090d.json)

## Summary

The Chiltern Railway Company Limited has awarded a contract titled "On Train Advertising" to KBH On-Train Media Ltd. This contract, within the services industry category, involves managing on-train advertising spaces throughout various regions in the United Kingdom, including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK. The procurement method used was a direct award, justified by KBH's exclusive intellectual property rights. The contract is aimed at private utilities, and is classified under a concession regime. Having been in the tender initiation phase, the contract was recently completed as of 19th January 2026, with the contract period commencing on 1st May 2026 and lasting until 30th April 2029, with potential extensions up to 2031.

This tender presents significant opportunities for business growth, particularly for firms specialising in advertising and marketing services, as it grants exclusive rights to manage and market advertising spaces on trains. SMEs that specialise in creative advertising solutions or have expertise in transportation or media sectors are well-poised to benefit from such contracts. Although KBH On-Train Media Ltd has been awarded the contract due to their exclusive rights, businesses looking to enter the market should explore niche areas or alternative methods to build competencies that might allow future participation in similar tenders.

## Notice

This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.

### Procurement Information

The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on-train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004464-2026 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Jan 2026 |
| Contract period | 30 Apr 2026 - 30 Apr 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,349,615 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CHILTERN RAILWAY COMPANY LIMITED |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR3 3XP |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Doxford |
| Westminster constituency | Houghton and Sunderland South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KBH ON-TRAIN MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 19 Jan 2026 at 15:56 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/004464-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/004464-2026
  19th January 2026 - Transparency notice on Find a Tender

## Notice URLs

- https://www.kbhgroup.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-06090d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-06090d.json.