---
title: "Inward Investment"
ocid: "ocds-h6vhtk-060972"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060972"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060972.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060972.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LONDON BOROUGH OF CROYDON"
published: "2026-01-20"
---

# Inward Investment

Buyer: LONDON BOROUGH OF CROYDON  
Current stage: Award  
OCID: ocds-h6vhtk-060972

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060972)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060972.json)

## Summary

The procurement process, managed by the London Borough of Croydon, aimed to enhance Croydon’s Inward Investment concierge service. This initiative, titled "Inward Investment," falls under the industry category of business development consultancy services and was designed to accelerate business growth within Croydon’s Growth Zone. The contracting process reached the award stage with the contract granted on 12th January 2026. AYER ASSOCIATES LIMITED was selected as the supplier through a procurement method identified as "Below threshold - unknown." The contract commenced on 20th January 2026 and is set to conclude by 31st July 2026. This public authority, sub-central government contract, focuses on driving economic growth in Croydon, with a value of £87,360 (gross).

This tender offers substantial business growth opportunities for small and medium enterprises (SMEs), particularly those specialising in business development consultancy. Companies with expertise in implementing structured casework models and enhancing investor engagement stand to benefit from participating in opportunities like this. The project’s objectives to secure new business establishments each year and optimise the use of advertising sites for revenue generation make it an attractive venture for SME consultancies looking to expand their portfolio in supporting local government initiatives. The contract represents a strategic opportunity to align with Croydon’s industrial strategy, thereby fostering long-term collaborative growth with public sector entities.

## Notice

he provider will accelerate Croydon's Inward Investment concierge service and implement a structured casework model to understand investor needs and create the right conditions for growth and our borough offer to business. They will support the Council to secure 40 new businesses each year within the Growth Zone (particular focusing on anchor institutions), aligned to the eight Industrial Strategy sectors. The work includes an in-depth, borough-wide review to identify the highest-value advertising sites that will maximise revenue for Croydon Council, a strategic implementation report with recommended partners, and clear advice on the most effective procurement route for future advertising delivery

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004610-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Jan 2026 |
| Contract period | 20 Jan 2026 - 31 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £72,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF CROYDON |
| Locality | CROYDON |
| Post town | Croydon |
| Postcode | CR0 1EA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI6 Outer London - South |
| ITL 3 | TLI62 Croydon |
| Local authority | Croydon |
| Electoral ward | Fairfield |
| Westminster constituency | Croydon West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AYER ASSOCIATES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79411100 - Business development consultancy services

## Release History

- 20 Jan 2026 at 09:26 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/004610-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/004610-2026
  20th January 2026 - Contract award notice on Find a Tender

## Notice URLs

- http://www.ayerassociates.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060972. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060972.json.