---
title: "PS26004- Support for brand strategy development"
ocid: "ocds-h6vhtk-060cee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060cee"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060cee.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060cee.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UK RESEARCH AND INNOVATION"
published: "2026-01-23"
---

# PS26004- Support for brand strategy development

Buyer: UK RESEARCH AND INNOVATION  
Current stage: Award  
OCID: ocds-h6vhtk-060cee

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060cee)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060cee.json)

## Summary

The UK Research and Innovation organisation, headquartered at Polaris House, North Star Avenue, Swindon, conducted a procurement process titled "PS26004- Support for brand strategy development." This contract falls under the 'services' industry category, specifically focusing on research and development services and related consultancy. The procurement, coordinated by UK Shared Business Services Ltd as the procuring entity, followed a limited competition method, classified as below threshold. This contract, with a gross value of £36,431.04, was awarded to NICE AND SERIOUS LTD, based in London. The contract started on 23rd January 2026 and is set to conclude on 23rd March 2026. The process, now in the 'award' and 'contract' stage, highlights the awarding of the contract after a competitive procurement exercise.

This tender presents significant opportunities for businesses specialising in brand strategy and research services, particularly those capable of offering innovative solutions tailored to public sector requirements. Small and medium enterprises (SMEs) with expertise in strategic consultancy, branding, and development services could find such procurements advantageous for growth and establishing a foothold within government projects. By participating in such limited competition exercises, businesses can gain valuable insights and strengthen their portfolios by collaborating on government initiatives, thus enhancing their visibility and reputability in the public sector market.

## Notice

***** THIS IS A CONTRACT DETAILS NOTICE, NOT A CALL FOR COMPETITION ***** This procurement is being concluded following a limited competition procurement exercise. Support for brand strategy development

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006030-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Jan 2026 |
| Contract period | 23 Jan 2026 - 23 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £30,359 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK RESEARCH AND INNOVATION |
| Additional buyers | UK SHARED BUSINESS SERVICES LTD |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NICE AND SERIOUS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 23 Jan 2026 at 09:33 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/006030-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/006030-2026
  23rd January 2026 - Contract details notice on Find a Tender

## Notice URLs

- http://niceandserious.com
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060cee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060cee.json.