---
title: "Student Recruitment Marketing Agency Framework"
ocid: "ocds-h6vhtk-060d8f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060d8f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-060d8f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-060d8f.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "UNIVERSITY OF EXETER"
published: "2026-01-23"
---

# Student Recruitment Marketing Agency Framework

Buyer: UNIVERSITY OF EXETER  
Current stage: Planning  
OCID: ocds-h6vhtk-060d8f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060d8f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-060d8f.json)

## Summary

The University of Exeter, located in Exeter, United Kingdom, is in the planning stage of a procurement process titled "Student Recruitment Marketing Agency Framework." This process falls under the services industry category, specifically advertising and marketing services. A preliminary market engagement notice was published on 23 January 2026, and engagement is scheduled to have a due date of 6 February 2026. The procurement aims to establish a multi-supplier framework agreement to support the University's marketing initiatives related to student recruitment, brand activity, and online programme growth. Tagged under the planning stage, this procurement involves planning, media buying, and campaign delivery services, with the framework agreement expected to begin on 1 May 2026.

This tender presents substantial opportunities for businesses specialising in marketing, particularly those experienced in higher education sectors looking to expand into strategic marketing services. Small and medium enterprises (SMEs) are encouraged to participate, as the procurement process allows for direct awards or mini-competitions based on project requirements. Companies with expertise in media planning, campaign delivery, and integration across complex stakeholder groups can leverage this opportunity to showcase their innovative and compliant strategies while contributing to the significant marketing efforts of a prominent educational institution. The flexible framework offers potential for sustained business with a gross value of £3,420,000, fostering growth opportunities over its term, subject to renewal up to 2030.

## Notice

The University is looking to establish a multi-supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services. The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes. We are seeking a group of experienced suppliers who can provide strategic insight, high-quality campaign delivery, and access to specialist expertise across key domestic and international markets. Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money. The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting. Suppliers will be appointed to provide flexible capacity and diverse capability, with call-offs awarded via direct award or mini-competition depending on project requirements.

### Planning Information

https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=102085&TID=100107307&B=

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006280-2026 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | 30 Mar 2026 |
| Award date | Not specified |
| Contract period | 1 May 2026 - 1 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,850,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EXETER |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX4 4QH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Duryard and St James |
| Westminster constituency | Exeter |
| Delivery location | TLK4 Devon |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services

## Release History

- 23 Jan 2026 at 15:00 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/006280-2026

## Documents

- https://www.find-tender.service.gov.uk/Notice/006280-2026
  23rd January 2026 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=102085&TID=100107307&B=
- https://www.exeter.ac.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-060d8f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-060d8f.json.